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Two Of Three Financial Firms Have Social Collaboration Tools But Few Are Realizing Their Potential According To kasinaNEW YORK, June 9, 2015 /PRNewswire/ -- kasina, a DST company providing data-driven insights and distribution solutions to financial companies around the world, today released the results of its research on the use of enterprise social collaboration technology. The kasina study – "Using Enterprise Social Collaboration for Business Growth and Innovation" – examines the use of social collaboration tools to get knowledgeable recommendations, follow company experts, surface new ideas for generating and retaining business, and keep employees engaged with and vested in the firm. For the report, kasina analyzed responses to a web-based survey from 33 asset managers and insurers and conducted interviews with marketing and internal communications executives at selected firms. According to kasina's analysis, financial firms know they can no longer afford to rely on intranets and e-mail to enable employees to work together on addressing business needs. "Effective collaboration requires much more than the ability to share documents, video-conference, and chat, which many firms offer" says Julia Binder, Director of Research for kasina. "But many firms are challenged by too few employees using the tools, lack of executives listening and engaging online, and employees being afraid to post questions and comments. To stay competitive and be innovative, firms need to get the majority of their employees trained to use a single, fully-functional social business platform that fits seamlessly into their workflow." Among the kasina report's key finding regarding collaboration tools:
"With employees scattered among different offices and time zones, it's essential to connect them across business functions to find the right expert and address client questions more quickly," says Binder. "Leading firms know that mass adoption of integrated social functionality supports enterprise-wide learning, develops collective wisdom, and ultimately serves to increase workforce productivity and innovation." For more information on kasina's "Using Enterprise Social Collaboration for Business Growth and Innovation" report, contact Myra Bartalos, Marketing Director, at [email protected]. About kasina About DST Media Contact: Laura M. Parsons
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/two-of-three-financial-firms-have-social-collaboration-tools-but-few-are-realizing-their-potential-according-to-kasina-300095780.html SOURCE kasina |