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Turn Cloud Platform Expands Mobile Advertising FeaturesJul 03, 2012 (Close-Up Media via COMTEX) -- Turn announced the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the company's performance and optimization algorithms. According to a release, new features include: -Support for MMA Universal Mobile Ad Packages and the most common IAB mobile ad units on smartphones and tablets. -Advanced mobile audience targeting by device attributes such as type, manufacturer, model, and operating system; title of mobile apps; content of mobile websites; connection speed and carrier by region; and geography with optional geo-fencing. All mobile user information is non-personally identifiable. -Dedicated algorithms for mobile advertising. -Access to more than 30 billion monthly global impressions from mobile apps and websites through partnerships with inventory providers such as Nexage, Admeld, MobClix and AppNexus. "The Turn Cloud Marketing Platform now enables marketers to engage customers across three digital advertising channels from one dashboard. Turn's new mobile capabilities empower advertisers with the features necessary to deploy high-performance mobile campaigns that connect with their most active and on-the-go audiences," said Bill Demas, president and CEO, Turn. Turn provides cloud applications. ((Comments on this story may be sent to [email protected])) |