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Tropos Launches Troposphere Partner Network Program to Expand Its Reach to Customers WorldwideLONDON --(Business Wire)-- Tropos(R) Networks, the market leader in wireless IP broadband mesh networks, today announced the new Troposphere Partner Network Program at the company's first annual European channel partner summit being held in conjunction with the Wireless '08 Conference. (Editors note: Tropos is also participating at the conference as a speaker and exhibitor, stand number 206.) With the new program, Tropos announced it is focusing worldwide sales entirely through its Tropos channel partners and bringing them together with its solution partners under one umbrella program to create a complete solution for its enterprise customers. The emphasis will be on the development and marketing of relationships that provide - infrastructure, public safety, video security, AMR/AMI and ITS solutions for municipal and industrial enterprises to enable them to build, own and operate their own wireless solutions. "Our goal is to expand our channel reach and add select partners worldwide whose business is focused on selling best-of-breed wireless broadband products and services to municipal and industrial enterprises and to create new market opportunities for our partners," said Tom Ayers, president and CEO of Tropos Networks. "Since the beginning of the year, we've been experiencing substantial demand from customers both inside and outside of the U.S. for a range of applications. As a result, we are hosting our first annual European partner summit here to emphasize our commitment to international markets." In fact, according to the Dell'Oro Group, a market research firm specializing in networking market trends and analysis, the quarterly growth in the international outdoor Wi-Fi mesh market, based on unit shipments is outpacing growth in the U.S. Specifically, in Q1 '08 growth internationally was 9 percent over the previous quarter; during this same period, EMEA grew by about 21 percent while the North American market declined. Troposphere Partner Network Complete Solutions for Customers Worldwide By combining the two previously separate channel - value added resellers and distributors, and solution partner programs under one umbrella, Tropos is making it easier for all its partners to offer a complete solution to customers -- from the network foundation to the applications and services which when combined, deliver high value to municipal and industrial enterprises. For channel partners, the new program is significant because Tropos is now selling 100 percent through channels. As a result, Tropos is expanding its recruitment of and programs for distributors, VARs and system integrators around the world. This expands the market opportunity for Tropos' partners to sell Tropos solutions along with their own value-add services such as consulting, installation, tuning, troubleshooting, ongoing support, etc. "The municipal Wi-Fi mesh market and partnership with Tropos Networks under the new Troposphere Network Partner Program represents a tremendous opportunity for us," said Dave Easton, managing director of Evolution Systems, a leading U.K. reseller of Tropos MetroMesh(TM) network solutions. "We have enjoyed a great partnership in working with Tropos on behalf of a number of municipalities, including Derry in Northern Ireland, and look forward to participating in this new expanded program." New Tiered Troposphere Partner Program for Resellers and Distributors The Troposphere Partner Network is now tiered according to sales and technical expertise, with a focus on continuing to build partners' success with the industry's best products and solutions, supported by comprehensive sales, marketing, demo, training and certification programs. For resellers, there are now three tiers of programs: an "Authorized Reseller" level to help get new resellers started quickly and easily. Qualifying resellers receive product discounts, and have access to exclusive online training, educational and promotional materials, as well as Troposphere Partner Network support personnel. An increase in commitment levels brings additional program benefits. With demonstrated MetroMesh expertise and established distributor relationship, "Premier Partners" receive greater product discounts. As major players in the wireless solution space, "Elite Partners" receive maximum Troposphere Reseller Partner benefits, including product and service discounts and pre-and post-sales training and support. Tropos reseller partners typically have specific vertical market expertise, examples are: Evolution Systems in the U.K. for public access and public safety; Novax serving the Canadian and U.S. markets with intelligent traffic system solutions; SmartWave in the U.S. for public safety; CSG Data Networks in the U.S. market for video surveillance, advanced metering infrastructure and metro-scale public access; Simple Waves Innovations in Greece for metro-scale public access; and Minetec for mining solutions around the world. For distributors, Tropos is also implementing new tiered platinum and gold distributor levels for U.S. and worldwide distributors. Qualifying criteria include vertical market expertise, geographic coverage, and financial strength. Currently, Tropos has market leading distribution partners that cover North America, South America, EMEA and Asia. About Tropos Networks, Inc. Tropos(R) Networks is the market leader in wireless IP broadband mesh networks enabling cities and other organizations worldwide to own and control smart, affordable, IP infrastructures for deploying high-value applications that improve the efficiencies of its mobile workers while reducing operational costs. These applications include mobile public safety (for police, fire and EMS vehicles), video surveillance, utility automation and industrial deployments. The patented Tropos MetroMesh(TM) system delivers the ultimate reliability, scalability, and security at low cost that is required for business critical and life saving wireless applications and is installed in over 30 countries. Founded in 2001, Tropos Networks is headquartered in Sunnyvale, California. For more information, please visit www.tropos.com, call 408-331-6800 or send email to [email protected]. Tropos is a registered trademark and MetroMesh is a trademark of Tropos Networks, Inc. |
