| [December 03, 2010] |
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TMC to Expand on the Success of Social CRM Expo-East Coast Premiere this February
NORWALK, Conn. --(Business Wire)--
TMC (News - Alert) today announced that Social
CRM Expo is returning to ITEXPO (News - Alert) on February 2-4, 2011 in the Miami
Beach Convention Center. Following a successful launch in Los Angeles,
Social CRM Expo has been enhanced, by featuring more social CRM focused
exhibitors and a concentrated conference program that delves deeper into
methods of using this tool.
Attendees will learn how social media applications can help companies
increase customer communications, enhance their brands, and improve
overall customer satisfaction.
Social CRM Expo is designed for enterprises; outsourced teleservices
firms; in-house contact centers; and service providers. It teaches
attendees how the social channel is enhancing traditional methods of
contact centers, help desks, customer service centers and marketing
departments. Social media improves on all these methods of customer
service by being able to gather a wider range of customer feedback, and
improve their communications with customers.
Conference content focuses on how online customer care teams are using
social media to reach customers anytime, anywhere, via any device.
Monitoring and tracking practices - which connect complaints, issues and
suggestions - will be discussed in a manner that helps companies make
sense of what is being said. Additional sessions will present techniques
for mining data from social channels that can be used to create dynamic
customer profiles.
Previous topics covered at the Social CRM Expo included:
-
Why The Social Channel?
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Social Channel Applications
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Social Challenges
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Integrating Social With Other Channels
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Enabling At-Home Agents
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The Work at Home Model for Customer Contacts: Strategies and Best
Practies
"Social media enables companies to actively participate in the daily
dialog which influences their brands. The Social CRM Expo will help
attendees learn how to use this powerful channel to listen, track and
follow all of the positive and negative comments that buyers say about
their company and their products," said Rich Tehrani (News - Alert), CEO and group
editor-in-chief of TMC.
TMC editors are still in the process of expanding the conference
content, and details on additional sessions will be provided in the
weeks ahead. Exhibiting, advertising and branding opportunities are
still available, and interested parties should contact Joe Fabiano at
1-203-852-6800.
Social CRM Expo is the newest and one of the most exciting events
collocated at ITEXPO. Other events taking place at ITEXPO in Miami
include: 4GWE; Smart Grid Summit; M2M Evolution, Cloud Communications
Summit; SIP Tutorial; VIPeering; CVx; Business Video Expo; StartupCamp;
and Digium (News - Alert)|Asterisk World.
Registration
for Social CRM Expo is now open. Visit Social
CRM Expo or contact Frank Coppola at FCoppola@tmcnet.com
or 1-203-852-6800 x131. Members of the media can reserve media
credentials for Social CRM Expo by contacting Todd Keefe (News - Alert) at For
Immediate Release PR.
About TMC:
Technology Marketing Corporation (TMC) is a global, integrated media
company helping clients build communities in print, in person, and
online. TMC publishes Customer
Interaction Solutions, INTERNET
TELEPHONY, Unified
Communications, NGN
and InfoTECH
Spotlight magazines. TMC is the producer of ITEXPO,
the world's leading B2B communications event. TMCnet.com,
which is read by two million unique visitors each month, is the leading
source of news and articles for the communications and technology
industries.
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