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TigerDirect Retail Stores Launch GE Appliance Product Line
[January 14, 2014]

TigerDirect Retail Stores Launch GE Appliance Product Line


MIAMI --(Business Wire)--

TigerDirect.com has announced today it is now carrying GE appliances in-store, beginning with two key Florida locations, Clearwater and Deerfield Beach. The retailer, specializing in consumer electronics, technology products and computer services will be expanding to offer the trusted appliances that have made GE a household name.

GE is an American multinational conglomerate corporation known for offering dependable and innovative appliances to households on an international scale. Since 1892, GE Appliances has been a hallmark for American ingenuity and modern design for many at-home needs with a product line that covers cooking, cleaning and refrigeration. TigerDirect will now carry GE's "smart" appliances and have full access to their catalog, so consumers can order in-store and have their order delivered within 48 hours.

TigerDirect has quickly become synonymous with high-quality, affordable shopping amongst the tech ranks, so offering these smart appliances is a synergistic fit. Beginning with the Clearwater and Deerfield Beach retail locations, a 1,000 square-foot showroom allows consumers to immerse themselves in and sample he sophisticated products.

Adding the trusted GE brand of appliances to its reliable catalog of all things technology, TigerDirect's relationship with GE Appliances marks the opportunity for the multi-channel retailer to expand its reputation for being the go-to choice in consumer electronics. The GE showrooms have already launched in select Florida stores, and will have the most dynamic and innovative products available to customers.

About TigerDirect: For over 25 years, TigerDirect.com has served the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail, business to business, and Internet channels. TigerDirect.com is a subsidiary of Systemax Inc. (NYSE: SYX).


About Systemax Inc.: Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer components and supplies, consumer electronics and industrial products through a system of branded e-Commerce websites, retail stores, relationship marketers and direct mail catalogs in North America and Europe. The primary brands are TigerDirect, MISCO, WStore and Global Industrial.

About GE Appliances: GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.


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