[May 07, 2007] TI and Ittiam Ease Video Development with Availability and Support of Advanced Codecs Tweet HOUSTON (May 1, 2007) – Expanding its portfolio of eXpressDSP™ digital media software for rapid product development, Texas Instruments (News - Alert) Incorporated (TI) (NYSE:TXN) and Ittiam Systems today announced the availability of several audio and video codecs which will be offered through TI’s Authorized Software Providers (ASPs). The new offerings include: H.264 Main Profile (MP) encode, WMV9 MP encode, MPEG-2 encode, MPEG-4 Advanced Simple Profile encode/decode, DivX decode and MP3 encode. These codecs will help developers to balance complexity and performance efficiency, while providing developers with the flexibility to optimize and enhance their video applications, including portable media players, set-top boxes, digital video recorders and high-end video security. “TI is committed to providing digital video designers with the most extensive selection of best-of-class, comprehensive software available to the mass market,” said Brian Jeff, eXpressDSP software marketing manager, TI. “In response to overwhelming customer demand for new codecs offered through TI’s ASPs, we are now leveraging the expertise of our third parties to rapidly expand our current offering of production-ready software.” Fully Tested and Supported These codecs are eXpressDSP™ Digital Media (xDM) software compliant have been tested and validated within the codec engine for DaVinci™ technology so that developers can create a complete DSP code image inside the codec execution framework without having to write a single line of DSP code. For more information on xDM compliance, see www.ti.com/xdmpr. By validating third party software in this manner, TI is able to expand its digital media software portfolio, leveraging the expertise of leaders in the digital video industry, and enabling developers to purchase software through the standard business channels used to procure TI algorithms. Not only does this provide a broader scope of production-ready software, it simplifies support by allowing customers to work through one ASP and a single development environment to access intellectual property from TI and other software leaders, rather than having to hand tool and integrate the disparate software themselves. “TI’s digital media software portfolio and ASP support network provides the mass market with access to optimized, fully-supported algorithms critical to video innovation,” said Rohit Bhuva, Vice President of Business Development at Ittiam. “Ittiam brings major company investment and several hundred person years of development in software for the DSP and system architectures inside DaVinci. Ittiam’s codecs are an important addition to TI’s offering, as it gives developers of video surveillance and consumer electronics the ability to quickly implement the codec to improve product quality and features.” Availability Evaluation and production quality codecs from Ittiam will be rolled out in 2Q07 and the MP3 codec is available now through TI’s ASPs. As is the case with other codecs and algorithms in TI’s digital media software portfolio, developers can evaluate the codec at no charge and receive four free hours of support from the ASP of their choice. Several pricing options are available, providing a range of associated one-time upfront and royalty fees. Published pricing details are available at www.ti.com/digitalmediasoftwarepr. About TI’s Authorized Software Providers TI’s Authorized Software Providers (ASPs) are selected for their expertise in digital media product designs and proven customer service records. ASPs assist any TI customer worldwide in the complete software implementation and development of end-equipment such as portable media players, IP videophones, IP set-top boxes, and video surveillance systems. ### About Texas Instruments Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com. Trademarks eXpressDSP and DaVinci are registered trademarks of Texas Instruments Incorporated. All other trademarks and registered trademarks are the property of their respective owners. About Ittiam Ittiam Systems Private Limited, headquartered in Bangalore, is a technology product company singularly focused on digital signal processing systems in media and communication. The company operates through its network of offices and representatives around the world. Ittiam's customers include Fortune 100 companies and are distributed across the U.S., Europe, Japan and Asia. In 2004, 2005 and 2006 the company was rated as the 'World's Most Preferred DSP IP Supplier' in a survey conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM IT Innovation Award, one of the seven most innovative companies in India to get this recognition. For more details, visit www.ittiam.com. Internet Protocol (IP) X IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data in packets over the Internet. I...more Codec X Compression-DECompression used in video and VoIP to increase the number of telephone conversation over the same bandwidth. There are two types of compression algorithms (rule-of-thumb). Lossless use...more [ Back To TMCnet.com's Homepage ]