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Test Preparation Market in the US- Technavio Publishes Trends, Forecast & Growth Prospects
[May 28, 2015]

Test Preparation Market in the US- Technavio Publishes Trends, Forecast & Growth Prospects


Technavio has published a new report on the test preparation market in the US, which is expected to grow at a CAGR of more than 2% from 2015-2019.

Test preparation market segmentation by product

Technavio's report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different products including university exams, certification exams, high school level exams and standardized tests.

Additionally, analysts have drawn focus towards the presence of several players catering to the needs of schools and individual students with the help of tie-ups with various educational institutions. The revenue generated is mainly underpinned by the number of students enrolled for test prep classes.

"The K-12 segment is quite decentralized and accommodates multiple public and private schools with different customization needs, which is fuelling the adoption of test preparation materials. However, companies need to establish tie-ups and maintain long-term working relationships to consolidate their market reach in the log run," says Faisal Ghaus, Vice President of Technavio.



Test preparation: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the test preparation market in the US from 2015-2019. To calculate the market size, the report considers revenue generated by test preparation service providers with a workforce of more than 20 employees.


Industry analysis includes:

  • Key Vendors:
    • ArborBridge
    • Club Z! Inc.
    • Pearson
    • The Princeton Review Inc.
  • Market Growth Drivers:
    • Reliance on Standardized Testing
    • Government Initiatives
  • Market Challenges:
    • Credibility Issues
    • Advocacy against Standardized Test Culture
  • Market Trends:
    • Increased Focus on K-12 segment
    • Rigorous Marketing

View the test preparation market in US report.

Technavio currently has more than 3000 market research reports on a huge range of topics, including 100+ reports on the education market:

If you are interested in more information, please contact our media team at [email protected].


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