TechTarget Rolls Out SearchFinancialApplications.com
Apr 12, 2012 (Close-Up Media via COMTEX) --
Technology media company TechTarget, Inc. announced the launch of SearchFinancialApplications.com, a new website designed to assist business and information technology professionals using technology to manage finance and human resources functions.
In a release, the company said that the convergence of new and emerging technologies such as advanced analytics, cloud computing, and mobile applications is causing upheavals in the finance and human capital management software market as organizations strive to increase operational efficiency, flexibility and business agility.
The company noted that according to Gartner, the enterprise software market is one of the fastest growing markets, predicted to grow 6.4 percent to become a $285 billion market in 2012.
Launching with over 25,000 active, registered members, SearchFinancialApplications.com publishes articles, tutorials and other resources to help organizations make smarter technology purchasing decisions in areas such as accounting/general ledger, procurement, analytics, employee financials, payroll, HR/HCM, talent management, workforce analytics and more.
"The need for accurate financial planning and forecasting has never been greater and, as such, we continue to see heightened demand for innovative business software designed to help streamline the complex operational processes that span today's finance and HR departments," said TechTarget Vice President and group publisher, Michael Bolduc. "As companies continue to recognize the strategic role human resource management plays in determining overall financial performance, adopting an integrated approach to managing back-office operational systems becomes paramount," continued Bolduc.
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