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TechForward to Offer Guaranteed Buyback Program at CompUSA and TigerDirect(Marketwire Via Acquire Media NewsEdge) LOS ANGELES, CA, September 4 / MARKET WIRE/ -- TechForward, an innovator of financial services for the consumer electronics industry, announced today that it has reached an agreement with SYX Services, a company that is an affiliate of, and provides management services to, TigerDirect.com and CompUSA.com, to offer Guaranteed Buyback? Plans via their web sites and retail store locations. The plans will be offered through both TigerDirect (a top-10 retailer of computers and consumer electronics) and CompUSA (a leading multi-channel retailer of computers and consumer electronics). TechForward's Guaranteed Buyback plans lock in trade-in values for electronics at the point of sale for up to two years in the future, which makes upgrading to a new device more affordable down the road. When customers are ready to upgrade, TechForward makes returning their current devices easy by providing boxes, shipping labels, and packing materials for free. Customers can then use the guaranteed amount of TigerDirect or CompUSA store credit they receive toward the purchase of a new, more powerful device, and TechForward ensures all returned devices are reused or recycled in an environmentally-friendly manner. This Guaranteed Buyback service is fundamentally different from standard trade-in services because TechForward guarantees trade-in prices two years from the purchase date, instead of simply giving the customer a portion of whatever market value is left in their device when they decide to upgrade. This difference provides more certainty around resale values for customers that upgrade their devices every year or two. "Guaranteed Buyback plans help our customers buy with the confidence that they can get a guaranteed value out of their device easily when something new comes out," stated Gilbert Fiorentino, President of SYX Services. "TechForward's innovative business model addresses one of the biggest questions on our customers' minds: how to keep up to date with the latest and greatest electronics affordably and responsibly." "This agreement represents the beginning of a new era for TechForward and the consumer electronics industry," said Jade Van Doren, Chief Executive Officer of TechForward. "Electronics retailers are realizing that a growing group of consumers want to stay up-to-date with the latest and greatest devices, and that TechForward can help." "Consumers realize more and more that the laptop, MP3 player, or digital camera they buy today will not be the model they are envious of next year," added VP of Operations Marc Lebovitz. "TechForward's Guaranteed Buyback plans offer consumers a way to responsibly manage what is increasingly a continual upgrading process." About TechForward, Inc. TechForward gives customers the flexibility to upgrade their computers and electronics more affordably, easily, and responsibly. Our Guaranteed Buyback? product takes the uncertainty out of upgrading by guaranteeing future trade-in values for devices at the point and time of sale, by making the trade-in process easy, and by reusing or recycling returned devices. TechForward markets its products through consumer electronics retailers, extended warranty providers, and manufacturers. More information can be found at www.TechForward.com. About TigerDirect TigerDirect (http://www.tigerdirect.com) serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, catalog and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX). About CompUSA CompUSA (http://www.compusa.com) serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, catalog and Internet channels. CompUSA is a subsidiary of Systemax Inc. (NYSE: SYX). About Systemax Inc. Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer supplies, consumer electronics and industrial products through a system of branded ecommerce web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe. It also manufacturers and sells personal computers under the Systemax and Ultra brands and develops and markets ProfitCenter Software, a web-based, on-demand application for multi-channel direct marketing companies. Add to Digg Bookmark with del.icio.us Add to Newsvine Press contact: Maria [email protected] 650-433-4173 Copyright ? 2008 Marketwire |