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Targetspot innovates its programmatic offering: transparency, addressable inventory and measurementNEW YORK, March 20, 2018 /PRNewswire/ -- Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company is pleased to introduce several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the demands of its clients: Optimizing all of its addressable inventory for programmatic platforms Ensuring brand safety and transparency in programmatic Boosting advanced analytics Optimizing access, inventory and data management "Targetspot launched its programmatic audio effort two years ago. Given our history in this emerging channel, we have developed a leading programmatic offering to meet client demands. Overall, we aim to give advertisers new and efficient ways of purchasing advertising and integrating digital audio as a part of an omni-channel strategy. We will continue to enhance and expand our technology, product portfolio and insights for our advertising clients", says Eric van der Haegen, Global Head of Programmatic. Media Contact : About Targetspot Targetspot is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences across desktop, mobile and connected devices. Advertisers work with Targetspot to reach more than one third of all digital audio listeners [over 50 million people] however and wherever they listen through high-impact audio, podcasts and branded content advertising solutions. Targetspot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to zip level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 distribution partners. Targetspot is a unit of the Radionomy Group. Visit our website at:
View original content with multimedia:http://www.prnewswire.com/news-releases/targetspot-innovates-its-programmatic-offering-transparency-addressable-inventory-and-measurement-300616812.html SOURCE Targetspot |