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TapInfluence Launches Influencer Discovery Endorsed by Global Tech Titan and Leading Influencer Marketing AgencyTapInfluence (TAP), the authority on influencer marketing that connects the world's most notable brands with the most impactful influencers, has launched an advanced search feature and insights capabilities based on data science called Influencer Discovery. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170118005362/en/ 
(Graphic: Business Wire) This new feature helps marketers quickly identify the right vetted influencer to create authentic content on the brand's behalf. Influencer Discovery provides a scannable and actionable view of an influencer's content performance, a comprehensive 360-degree view of his/her audience, a snapshot of their cost of content creation, influencer penetration on leading social networks, and the industry's most comprehensive personal influencer profiles. Influencer Discovery offers the marketer unparalleled access to an expanded marketplace of influencers, as well as assurance that their campaigns with TapInfluence are optimized for the best performance possible including CPE (cost per engagement), reach, and sales lift. Multi-billion dollar tech company Western Digital (News - Alert) and leading Influencer Marketing Agency Carusele provide validation about Influencer Discovery: "The new search functionality (Influencer Discovery) in TapInfluence is robust, intuitive and a great addition to find fresh influencers for our marketing campaigns. Being able to search by the demographics of an influencer's audience ensures we're getting our message to the right people." Jonathan Long, Western Digital "The audience insights in TapInfluence's new Influencer Discovery platform are unrivaled. The ability to choose influencer based on their individual audience make up and affinities gives me confidence that we're truly serving our client's best interests and reaching their exact target audience with our programs." Erin Ledbetter, Carusele Feature Description: Influencer Discovery: a sophisticated suite of features that allows marketers to connect with social influencers through a variety of new search options including: types of content produced, topics/keywords, location with radius search, interests, and specialized rates by medium. The Influencer Discovery method of search is the fastest and most efficient method for influencer marketing because it quickly surfaces influencers who have the right content and voice for a brand's message. Within Influencer Discovery, TAP has enabled further value-added capabilities: Audience (News - Alert) Intelligence: works alongside Influencer Discovery to maximize search results through the TapInfluence platform. Audience Intelligence harnesses IBM (News - Alert) Watson data, providing a 360-degree picture of the individual influencer to assess how that influencer's audience will relate to a brand and to an individual campaign. Audience Intelligence provides information about influencers' audiences including brand affinities, DMAs, interests, and advanced demographic data like household income levels. Influencer News Portal: provides an interactive dashboard of carefully curated influencer lists and recommended searches based on vertical, interests and when the influencer joined the TapInfluence marketplace, meaning the newest and most relevant influencers are always at your fingertips. Collaborative Search: allows users within the same TapInfluence account to share influencer searches and lists with one another. If one user in an account creates a relevant search, other members of the team can save time by reviewing and approving curated lists of influencers. Smart Pricing: allows users to search influencers by their Cost per Engagement, which considers an influencer's reach, rate, and historical performance for sponsored content. Specialized rates and cost per engagement can be used together to make smart influencer selection decisions based on a marketers campaign objectives and budget. "We studied millions of interactions in our platform between marketers and influencers. Our goal was to tackle the hardest part of building a successful influencer program: finding the right influencers. Discovery was built with two fundamental ideas: speed and evidence-based decisions about influencers, and continuous learning. Super-users will be pleasantly surprised to see improvements in our recommendations based on their usage." Fran Cruz, VP of Product Strategy & Partnerships. About TapInfluence TapInfluence's complete SaaS (News - Alert) platform, coupled with an engaged influencer marketplace and strategic services, is the leading solution facilitating real conversations between consumers and brands. The company enables Fortune 1000 brands to tap into the power of digital influencers and their authentic, trusted voices. With its influencer marketing automation platform, TapInfluence customers increase market share and amplify revenue growth through scalable reach and optimized engagement to achieve unprecedented ROI. In a recent independent study, TapInfluence proved that influencer marketing drives 11x the return on investment annually versus any other form of digital media. TapInfluence's Fortune 1000 customers include Kraft, Horizon Organic, Silk, Fossil as well as top agencies such as Golin, CurrentPR, and RhythmOne. TapInfluence is privately held, with offices in Denver, Colo. and Mountain View, Calif. The company is backed by leading venture capital firms Noro-Moseley Partners, Grotech Ventures, Access Venture Partners and Knollwood Investment Advisory. For more information, visit www.tapinfluence.com or follow @TapInfluence on Twitter (News - Alert). View source version on businesswire.com: http://www.businesswire.com/news/home/20170118005362/en/ |
