|[November 16, 2012]
T-Mobile USA Announces Appointment of New Chief Marketing Officer
BELLEVUE, Wash. --(Business Wire)--
T-Mobile USA, Inc., today announced the appointment of Michael Sievert (News - Alert),
a 20-year marketing veteran of the tech and telecom sectors, as the
company's new chief marketing officer, effective Nov. 19.
T-Mobile USA, Inc., today announced the appointment of Michael Sievert, a 20-year marketing veteran of the tech and telecom sectors, as the company's new chief marketing officer, effective Nov. 19. (Photo: Business Wire)
"Mike is a unique creative genius, and his track record as a disruptive
force in tech and telecom couldn't be better suited to our plans to
redefine wireless as America's un-carrier," said John Legere, president
and CEO of T-Mobile USA. "This is a critical and incredibly exciting
time for T-Mobile as we race forward with our network modernization and
LTE (News - Alert) launch in 2013, ramp up investments in re-launching our brand, and
begin to shake up the U.S. wireless market."
With Sievert's appointment, Andrew Sherrard - who has been serving as
acting CMO since spring 2012 - will return to his position as senior
vice president of marketing for T-Mobile's contract business. "I also
want to personally thank Andrew for his leadership during this
transition and for the extraordinary work he's done these past months in
moving our brand and our company forward," Legere added.
In his 20 years with companies such as Clearwire, AT&T Wireless,
Microsoft (News - Alert), IBM and Procter & Gamble, as well as innovative tech
ventures, Sievert showed a flair for transformative change and for
shaking up the status quo. At Clearwire, he helped lead that business to
over 5x revenue growth and 10x+ customer growth in two short years.
Before Clearwire, Sievert's outside-the-box creativity was on full
display as co-founder and CEO of Switchbox Labs, a startup focused on
pioneering technologies for Internet TV (and which he successfully sold
to Lenovo). During his time as executive vice president and chief
marketing officer at T&T Wireless, where he spearheaded a series of
groundbreaking and highly successful marketing campaigns, Sievert was
twice named as one of the 25 most influential marketers in the U.S. by
Advertising Age. He previously served as executive vice president,
chief global marketing and sales officer, at E*Trade. Sievert has also
served on the board of directors at Rogers Wireless (News - Alert), Switch and Data,
and a number of venture-backed private companies over the years.
Most recently, Sievert served as CEO of Seattle-based Discovery Bay
Games, a global leader in mobile and tablet gaming accessories. Sievert
continues to be a significant shareholder and supporter of Discovery Bay
The news of Sievert stepping in as the company's new chief marketing
officer is the latest in a series of major T-Mobile announcements and
activities in recent months following the appointment of John Legere as
the company's new president and CEO, including the recent news of
T-Mobile's proposed merger with MetroPCS, which would combine the two
companies to create what Legere described as "the preeminent value
leader in the wireless market."
This news release includes "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. The
statements in this news release regarding the business outlook, expected
performance and forward-looking guidance, as well as other statements
that are not historical facts, are forward-looking statements. The words
"estimate," "project," "forecast," "intend," "expect," "believe,"
"target," "providing guidance" and similar expressions are intended to
identify forward-looking statements.
Forward-looking statements are estimates and projections reflecting
management's judgment based on currently available information and
involve a number of risks and uncertainties that could cause actual
results to differ materially from those suggested by the forward-looking
statements. With respect to these forward-looking statements, management
has made assumptions regarding, among other things, customer and network
usage, customer growth and retention, pricing, operating costs, the
timing of various events and the economic and regulatory environment.
About T-Mobile USA
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless
operation of Deutsche Telekom (News - Alert) AG (OTCQX: DTEGY). By the end of the third
quarter of 2012, approximately 131 million mobile customers were served
by the mobile communication segments of the Deutsche Telekom group -
33.3 million by T-Mobile USA - all via a common technology platform
based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA's
innovative wireless products and services help empower people to connect
to those who matter most. Multiple independent research studies continue
to rank T-Mobile USA among the highest in numerous regions throughout
the U.S. in wireless customer care and call quality.
In order to provide comparability with the results of other U.S.
wireless carriers, all financial amounts are in US dollars and are based
on accounting principles generally accepted in the United States
("GAAP"). T-Mobile USA results are included in the consolidated results
of Deutsche Telekom, but differ from the information contained herein
as, among other things, Deutsche Telekom reports financial results in
Euros and in accordance with International Financial Reporting Standards
For more information, please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG. For
further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121116006167/en/
[ Back To TMCnet.com's Homepage ]