TMCnet News
Sysorex Rebrands to Inpixon, Signifying Increased Focus on Indoor Positioning AnalyticsSysorex (NASDAQ: SYRX) today announced that it has re-branded the organization to Inpixon. The Company's common stock will begin trading on The Nasdaq Capital Market ("Nasdaq") under its new name and the trading symbol "INPX" effective with the market opening on March 1, 2017. The name change signifies a strategic and unified focus on the Company's indoor positioning and data analytics offerings and professional services expertise for security and business environments. "Our new name, Inpixon, captures our vision and direction as a technology product company that is leading the charge to harness the power of Indoor Positioning Analytics," said Nadir Ali, Inpixon Chief Executive Officer. "Under the Inpixon brand, we will continue to deliver in-depth analytics and intelligence that will help the $4 trillion traditional brick-and-mortar market in the U.S. to modernize its businesses by gaining insights into consumer behavior and preferences for the first time, just like websites have been offering for years." Inpixon provides rich positional information and web browser-like intelligence for the indoors. Its patented sensor technology finds all accessible cellular, Wi-Fi, and Bluetooth signals from mobile and Internet of Things (IoT) devices and collects them in a lightning fast data mining engine to provide invaluable visibility and business intelligence based on the industry. For instance, with Inpixon, mall owners and retail property managers benefit from rich data on visitor location, time spent, loyalty and customer journey. With a deeper understanding of the who, what, when and where of shoppers, retailers can more easily identify ways to maximize revenue through leasing return, visitor spend, managed operations, commercialization, marketing events, and more. "Traditionally, shopping malls, airports, hospitals, banks and many other consumer businesses use inadequate metrics collected by archaic systems to measure their marketing effectiveness. This results in spending millions of marketing dollars erroneously. Furthermore, failing to appreciate and respond to consumer sentiments and Generation Z preferences yields the unintended consequence of growing the divide between technology savvy consumers and companies' ability to meet their expectations," said Ali. In addition, Inpixon secures enterprise buildings from the 'Bring Your Own Device' or BYOD epidemic. Physical securiy at the door, closed circuit cameras and password protection policies are increasingly inadequate in preventing data theft and keeping unauthorized devices off the enterprise premises. Inpixon offers an extra dimension of safety with sophisticated sensors that create a security dome that can detect devices in real time, send alerts when a secured zone is breached, and provide continuous protection to uphold companies' security policies. The new name is effective immediately and will be implemented across the Company's products and services throughout 2017. As part of its rebrand, Inpixon launched a new corporate website that clearly outlines its products and services, and communicates the Company's value to customers, along with a refreshed corporate logo to better reflect the Company's mission. "The Inpixon brand encapsulates our Indoor Positioning Analytics technologies, integration services, and infrastructure partner relationships," said Soumya Das, Inpixon Chief Marketing Officer. "Our new logo and tag (News - Alert) line speak to indoor locations empowered with sensor technology, capturing data, and highlighting complex customer insights. The 'X' represents the convergence of the physical and the digital worlds as we combine real-world locations and wireless devices to create a unique user experience. 'GPS for the Indoors' instantly conveys the scale and power of our technology and the depth of value it brings to our customers."
Supporting Resources
About Inpixon
Safe Harbor Statement
View source version on businesswire.com: http://www.businesswire.com/news/home/20170301005543/en/ |