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Swisscom Fixnet cuts IPTV service costs
[April 18, 2006]

Swisscom Fixnet cuts IPTV service costs


(DMEurope Via Thomson Dialog NewsEdge)DMEUROPE-18 April 2006-Swisscom Fixnet cuts IPTV service costs (C)2006 DMeurope.com (http://www.dmeurope.com) & DME Ltd. All rights reserved.

Telco Swisscom is reducing the lease price for a Bluewin TV 300 hard disk recorder from CHF 24.90 to CHF 14.90 a month (subject to a minimum contract period of 12 months). Existing customers will be contacted by post and given the opportunity to switch to the new offer. So far 10,000 customers have signed up for Bluewin TV 300.



Bluewin TV 300 customers mostly live on their own or with one other person, usually have a broadband internet connection and a larger-than-average TV consumption, according to the results of an online survey. The hard disk recorder is most popular among men who are keen on technology. Swisscom Fixnet is reducing the lease charge for Bluewin TV from CHF 24.90 to just CHF 14.90 a month.

Swisscom Fixnet Bluewin has carried out an online survey of almost 1,000 Bluewin TV 300 customers. Those surveyed are more interested in consumer electronics and tend to watch more television than average, and almost one quarter say they have a flat-screen TV.

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