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Survey: Samsung Consumer Confidence Down Following Galaxy Note7 RecallPITTSBURGH, Sept. 23, 2016 /PRNewswire/ -- The Galaxy Note7 recall put a dent in Samsung consumer confidence, with 34% of current customers saying they won't buy another smartphone from the brand. Of these customers, 81% have always owned a Samsung or Android smartphone. Following the September 15 U.S. recall of the Galaxy Note7 — due to concerns over faulty batteries that may explode in these devices — Branding Brand, the world's leading mobile e-commerce platform, surveyed 1,000 Samsung smartphone customers to understand consumer confidence and loyalty with the brand. Will Customers Stay Loyal?
"Samsung consumers say battey life is a key to their loyalty with the brand; however it's the same reason for the drop in confidence," said Chris Mason, Co-founder and CEO of Branding Brand. "Battery power is, and will continue to be, a big factor in smartphone technology development." Or, Will They Switch Brands? About the Survey About Branding Brand To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/survey-samsung-consumer-confidence-down-following-galaxy-note7-recall-300333377.html SOURCE Branding Brand |