[January 08, 2009] Strategy Analytics: Vodafone and Three Lead UK Mobile Phone Portals Tweet BOSTON --(Business Wire)-- The Strategy Analytics Wireless Media Lab service research, "UK Mobile Portals: Vodafone and Three Maintain Lead," shows that consumers in the UK prefer mobile operator portals from Vodafone and Three in terms of usability and design over portal offerings from O2, Orange, T-Mobile, and non-operator, MSN. These findings are based on in-depth one-on-one research sessions with participants in London, England. "Strategy Analytics research shows that consumers preferred the design of the Vodafone Live! portal, which was seen as more modern than its competitors," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "However, they were not satisfied with the number of icons on the portal homepage." Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Our research shows that consumers require a simple but informative purchasing and downloading experience. Also, when searching for mobile content most operator portals have room for improvement." About Strategy Analytics Strategy Analytics, Inc. offers high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with offices on five continents, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com. [ Back To TMCnet.com's Homepage ]