[November 22, 2011] STRATEGY ANALYTICS: Strategy Analytics Predicts 2012 will Usher in the Age of the Non-Mobile App Tweet Nov 22, 2011 (M2 PRESSWIRE via COMTEX) -- After successfully predicting key market events for 2011, Strategy Analytics predicts the key market changing events in the apps market for 2012. 2011 was a year of unbelievable growth in the apps market. Strategy Analytics estimates that more than 30 billion apps were downloaded across various connected devices. This explosive growth will lead to increased competition for the coming year, along with validation that the app economy is real and here to stay, with more players entering the app space. Three of twelve key predictions from the report, "2012 App Predictions: Phones, Tablets, TV's, and Cars - Oh My!" include: 1. Apple will roll out carrier billing in emerging markets; 2. Amazon and Nook app stores will account for more than 25 percent of Android downloads in the US; and 3. A car manufacturer will partner with Android for a dedicated automotive app market. Manufacturers, developers, and content owners recognize apps opportunities in bringing differentiated products to market while locking consumers into an ecosystem. As a result, in 2012, many companies will begin integrating apps with their devices while market leaders will seek ways for maintaining their edge in any way possible. According to Josh Martin, Director of Apps Research at Strategy Analytics, "These three key predictions portend a trend in the apps space next year. The theme for 2012 will be new storefronts, new devices and new business models." About Strategy Analytics Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com/ CONTACT: US Contact: Josh Martin, +1 617 614 0730, [email protected] European Contact: David MacQueen, +44(0) 1908 423 600, [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]