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STRATEGY ANALYTICS: Strategy Analytics: Home Multiplay Connectivity Rising
[April 11, 2012]

STRATEGY ANALYTICS: Strategy Analytics: Home Multiplay Connectivity Rising

Apr 11, 2012 (M2 PRESSWIRE via COMTEX) -- Strategy Analytics Fixed Broadband Price Benchmarking Service analysis of residential fixed broadband tariffs in 40 countries reveals that bundled packages, in the form of double and triple play, are now as prevalent as standalone offers-often costing more for subscribers.

These findings from "The Rise of Multiplay Services," a Strategy Analytics Insight, are based on a study of broadband services from operators of 133 ISPs in 40 countries, which also show that the average price of bundled broadband, TV and Phone costs consumers an extra $20-25 USD in Purchasing Power Parity (PPP) per month over and above the price of unbundled broadband. The average monthly PPP cost for unbundled broadband with a minimum speed of 45 Mb/s is $55, while the PPP cost for triple play services - those incorporating broadband, fixed phone and TV as a single packaged offering - is about $76.

Author, Josie Sephton, comments, "While bundled services are generally more expensive than unbundled, there are exceptions to this rule, typically occurring when alternative providers, like cable companies, price unbundled choices higher than bundled packages in order to steer customers toward a wider range of services.


Bundled offerings are designed to create greater customer stickiness, presenting better upsell opportunities. ISPs, meanwhile, continually need to investigate delivery and pricing to retain current and attract new customers." About Strategy Analytics Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements.

For more information, please visit www.strategyanalytics.com CONTACT: Contact: Josie Sephton, +44 (0) 208 1850 410, jsephton@strategyanalytics.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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