|[April 10, 2012]
Strategy Analytics: Content Delivery Networks (CDNs) offer Mobile Operators a Response to Lost OTT Revenue
BOSTON --(Business Wire)--
Mobile operators may finally have a weapon in the battle for Over the
Top (OTT) service revenues, according to Strategy Analytics' (News - Alert) Mobile
Broadband Opportunities (MBO) service report, "Mobile
Content Delivery Networks Reduce Media Delivery Costs and Create OTT
Content Delivery Networks (CDNs) will become a significant revenue
opportunity for mobile broadband operators as they offer:
`Multi-screen' delivery of video to smartphones, tablets, laptops and
Premium content services with differentiated Quality of Service (QoS);
Value-based response to the dominance of OTT content providers.
"The focus on multi-screen video delivery could presage a major operator
opportunity for recapturing value from OTT content providers," commented
Ssan Welsh de Grimaldo, Director Mobile Broadband Opportunities. "CDNs
provide paths for mobile operators to be both the 'Best Bit Pipe' for
blind OTT services and the provider of value added 'traffic and service
aware' CDN services. Both leverage the operator's substantial network
expertise in order to establish a competitive advantage."
"The mobile CDN market is likely to exhibit a positive `network effect'
as additional users join to send and receive high quality media content.
Premium application and market-focused CDNs could increase network value
exponentially," emphasized Sue Rudd, Director Service Provider Analysis.
This report identifies some of the early operators who are already
leveraging CDNs for multi-screen and mobile broadband applications -
AT&T, BT (News - Alert), Deutsche Telekom, KDDI, Orange, SFR, Talk Talk, Telecom
Italia, Telkomsel and TP.
Recently, the explosion of mobile broadband traffic has begun to refocus
the CDN industry around mobile services and led to the creation of a new
platform licensing model from leading CDN technology vendors - Akamai /
Ericsson (News - Alert), Alcatel Lucent / Velocix, Edgecast, Jet-stream and Limelight -
who are responding to pressure from service providers that like to own
and sometimes operate their own CDN platforms. Technology vendors are
also offering 'federation ready' platforms which have enabled several
bi-lateral and vertical market peering relationships.
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of Mobile Broadband, Digital Media, Wireless Networking, Digital
Connected Home and Virtual Worlds. Strategy Analytics works with
operators and vendors around the world and is headquartered in Boston,
MA, with offices in the UK, France, Germany, Japan, S. Korea and China.
For more information, please visit http://www.strategyanalytics.com/
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