TMCnet News
Stellar Solar Launches Innovative Regional YouTube and Television Campaign [Global Data Point](Global Data Point Via Acquire Media NewsEdge) The innovative 30 and 60-second spots feature a Stellar Solar sports themed press conference with Project Manager Joe Bowden answering questions from a group of reporters. The questions revolve around the Stellar Solar 1.99% financing, 30-day installation guarantee, and winning the UT San Diego Best Of San Diego award for the third time in four years. The commercials were written and produced by Stellar Solar Director of Marketing David Boylan who had this to say about the campaign. "I've seen a lot of local solar advertising on TV where the production, messaging and tone looks and sounds more like a used car commercial. Stellar Solar is not that company and we wanted to convey that with these spots. With the digital camera and editing technology available today, it's possible to create quality commercials that look like something from a national advertiser yet are produced on a regional budget. Besides looking great, these commercials convey our messaging clearly and have a strong call to action." Stellar Solar CEO Kent Harle had this to add about the campaign. "When our Director of Marketing David Boylan pitched me this idea, I was a bit skeptical, but his execution of the concept was spot on. We used Stellar employees as talent and the finished product is so much better than what you usually see from locally produced TV commercials. With its sports theme, we'll be targeting male homeowners through traditional cable buys and very targeted YouTube pre-roll campaigns. Our 1.99% financing and 30-day installation guarantee provide a very strong call to action because at the end-of-the-day these are all about generating leads." (c) 2014 GlobalData Provided by SyndiGate Media Inc. (Syndigate.info). |