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SquareTrade Study Finds iPhone More Dependable Than BlackBerry and Treo
[November 10, 2008]

SquareTrade Study Finds iPhone More Dependable Than BlackBerry and Treo


SAN FRANCISCO, CA, Nov 10, 2008 (MARKET WIRE via COMTEX) --
According to a study released by SquareTrade, an independent
warranty provider for consumer electronics, the Apple iPhone is less
than half as likely to fail as phones from Apple's two biggest
competitors -- BlackBerry and Palm.
The study, based on data from over 15,000 phones, finds that only
5.6% of iPhone users reported a device malfunction in the first year
of ownership, compared with 11.9% of BlackBerry owners and a
staggering 16.2% of Treo owners. The trend is projected to continue
through the second year of ownership, with iPhone maintaining its
status as the most reliable of the three.
"Not only has the iPhone played a huge part in a wave of innovation
in the cell phone industry," says Devin Thomas, Analytics Manager at
SquareTrade, "but it also seems to be setting the bar pretty high with
regard to device reliability."
SquareTrade's study results also reveal that the most frequently
reported device problem for the iPhone is malfunction of the touch
screen, accounting for nearly one-third of all iPhone failures.
The full study can be found at:
http://www.squaretrade.com/htm/pdf/SquareTrade_iPhone_Study_1108.pdf


About SquareTrade
Founded in 1999, SquareTrade makes warranties that make sense. With
fair prices, a no-pressure way to buy online, and a no-hassle 5-day
service guarantee, SquareTrade is the smart choice for warranty
coverage. Buy your item anywhere, online or in a store, then get a
better warranty directly from www.squaretrade.com. Privately held,
SquareTrade is headquartered in San Francisco. For more information,
visit www.squaretrade.com or call 1.877.WARRANTY.

Jill Reedy
415-728-5028
[email protected]


SOURCE: SquareTrade
mailto:[email protected]

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