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Sportline Brings Out Watch-Less Heart Rate Monitor MP3 Player
[November 22, 2009]

Sportline Brings Out Watch-Less Heart Rate Monitor MP3 Player


Nov 17, 2009 (Close-Up Media via COMTEX) -- Sportline, a developer of fitness monitoring offerings and solutions, announced it has developed a new tool to help consumers integrate personal exercise data into their everyday training - the Music Enhanced Training Assistant or META.



According to Sportline, META is designed to audibly deliver real-time heart rate feedback and zone management data directly to the wearer. The product uses a wireless chest transmitter to provide continuous heart rate and fitness-related feedback through the MP3 player so an athlete can focus on their exercise routine.

With Sportline's new voice-over technology, META wearers will benefit from audio communication regarding their heart rate and target zones. This feedback is delivered through the MP3 player's headphones at intervals determined by the wearer. During a run or workout for example, the META will advise the wearer to increase or decrease their exercise intensity based on their target heart rate zone selection.


"META enables a person to focus on their workout versus constantly monitoring their watch to track personal progress," said Dan Kinsbourne, VP of marketing for Sportline. "Because real-time feedback is delivered through the headphones, wearers simply need to pre-set their desired fitness goals, transfer their favorite MP3 format songs, and META takes care of the rest." With the ability to digitally store more than 250 songs, META is similar in size to other comparable MP3 players and is compatible with iTunes.

Individuals who purchase META also benefit from the recently announced marketing and licensing partnership between EB Brands Holdings, the parent company to Sportline, and Rodale.

META is a music enhanced training assistant that monitors a user's heart rate while playing songs.

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