SourceLink Releases REV Solution
Apr 16, 2012 (Close-Up Media via COMTEX) --
SourceLink, a privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announced the release of REV, a solution that gives lenders the ability to reach prime prospects by utilizing direct mail and personalized campaign microsites.
According to a release, REV is an auto refinance solution that identifies the right audience and then creates effective multichannel campaigns to target qualified candidates. The integration of direct mail and web-based marketing with automotive refinance can drive new account activity and expand existing relationships for banks and credit unions. Using a calculator and personalized URLs, REV utilizes direct mail pieces to help customers make informed decisions regarding terms and associated refinance savings.
"Using SourceLink's proprietary modeling, REV targets ideal consumers for unprecedented response rates and ROI," said Chief Strategy Officer Matt Graham. "The multichannel approach of REV allows consumers to evaluate their individual savings and initiate the lending process online while taking advantage of the proven performance of traditional direct mail."
SourceLink creates communication solutions. The company crafts and executes data-driven direct marketing and transactional document outsourcing solutions.
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