[January 24, 2008]

Source Interlink Media Selects NINJA Mobile to Deliver Ad-supported Multimedia Mobile Applications

LOS ANGELES, Jan. 24 /PRNewswire/ -- Source Interlink Media, a leading special interest media company, announced today that it has selected NINJA Mobile to power the launch of video content from its titles to mobile devices.

The initial product launch will include premium video content available from brands within the Automotive Group, including Motor Trend, Hot Rod, Lowrider, 4 Wheel & Off Road, Four Wheeler, and Sport Compact Car.

"We selected NINJA Mobile's solution because of its ability to deliver the full range of digital assets such as streaming broadcast video to a feature-rich UI across BREW, Java, WAP and iPhone platforms, which is unique in the industry," said Sean Holzman, President of Source Interlink Media's Enterprise division. "In order to effectively leverage our brand and advertising reach across the mobile spectrum we need to ensure that the user experience is consistent with the expectation of our readers and advertising partners. We have worked with NINJA on other projects and continue to look to them to keep us ahead in the mobile technology space," added Mr. Holzman.

NINJA utilizes a combination of its proprietary distribution framework and content management system, powered by an intelligent, dynamic ad delivery platform that allows advertisers within the Source Interlink Media Enthusiast Network to expand both reach and efficiency while targeting highly specific vertical demographics.

"Source Interlink Media's brands are among the most recognizable in the U.S. and now their customers will have access to additional features for those titles in a mobile format," said Jeff Capdeville, CEO of NINJA Mobile. "Best of all, the application is free of charge and users will have the ability to share both the application and media files with their fellow enthusiasts."

Subsequent releases will focus on other popular Source Interlink Media groups including Marine, International Automotive and Action Sports divisions, with increased interactivity, expanded device support, social media and user- generated content opportunities.

About Source Interlink Media
Source Interlink Media is a division of Source Interlink Companies, Inc. Source is a media and marketing services company, one of the largest publishers of magazines and online content for enthusiast audiences and a leading distributor of home entertainment products, including DVDs, music, CDs, magazines, games, books, and related items. For more information, visit the Company's Web site at http://www.sourceinterlink.com/.

About NINJA Mobile, Inc.
NINJA Mobile is a leading developer and publisher of innovative mobile applications. NINJA's multimedia content distribution and ad delivery platform supports all major mobile operating systems, allowing media companies and advertisers the ability to quickly mobilize their content and extend their direct-to-consumer marketing reach. NINJA Mobile's scalable solutions include ad-supported streaming video, social networking, and interactive content. NINJA Mobile is headquartered in Los Angeles, California with offices in Tokyo and Bangalore. For more information, visit http://www.ninjamobile.com/.

For further information, please contact:

Julie Smartz
Source Interlink Media
Phone: 323-782-2963
Email: julie.smartz@sourceinterlink.com

Simone Boswell
NINJA Mobile, Inc.
Phone: 310-683-8271
Email: Simone@NINJAMobile.com

NINJA Mobile, Inc.

CONTACT: Julie Smartz of Source Interlink Media, +1-323-782-2963,julie.smartz@sourceinterlink.com; or Simone Boswell of NINJA Mobile, Inc.,+1-310-683-8271, Simone@NINJAMobile.com

Web site: http://www.ninjamobile.com/http://www.sourceinterlink.com/

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