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Sony Gulf forecasts sale of 2.5m Bravia TV units in 2011 [Alrroya.com (United Arab Emirates)](Alrroya.com (United Arab Emirates) Via Acquire Media NewsEdge) Sony Gulf has released its forecast, saying it sees sale of 2.5 million Bravia units during the current financial year in the Mena region, attributing to the genre of internet TV, which will capture 40 per cent of the projected total sales. The consumer electronics giant has introduced 24 Bravia TV models, 19 of which are internet-enabled TVs, it said in a statement. Sony is banking on its global 'Television Redefined' proposition, which is based on the need for television to adapt itself to complete and complement the increasing variety of hi-tech entertainment options for the home. Network, connectivity and 3D are the three pillars on which the new Sony Internet TV range rests along with a completely new picture enhancement technology, X-Reality that reproduces high quality and realistic high definition and 3D video and also enhances picture quality of low resolution internet content. Osamu Miura, Managing Director, Sony Gulf FZE, said: "As viewers shift their preferences across different forms of entertainment available at home, the ability to provide a platform for watching HDTV or 3DTV, or enjoying apps and browsing the internet seamlessly on one device is crucial. Our Sony Internet TV is a revolutionary range that meets this hi-tech consumer demand and provides a one-on-one relationship with content. It is truly 'Television Redefined'." Miura added: "We also launched the next phase of our 3D strategy in earlier this year, where we see 3D becoming more personal. We will add more 3D products including 3D movies, music, games and television programming to further cement our leadership position in this segment. Consumers will be able to capture personal 3D content in the highest quality format and easily play it back on our expanding line of 3D enabled Bravia TVs." THe Sony Internet TV models feature seamless internet connectivity such as access to free and premium movies, video and music services through the Bravia internet video platform, including YouTube™. Social media enthusiasts can also look forward to the latest Bravia internet widgets that include Facebook™ and Twitter™. Users can stay connected with their friends simply by downloading personal widgets to the TV, enjoying real-time updates from these sites without having their TV viewing interrupted. (c) 2011 I Media LLC Provided by Syndigate.info an Albawaba.com company |