| [January 25, 2006] |
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SMS Continues to Grow in Popularity and Will Account for 9.6% ($16 Bn) of All Revenues by 2007
DUBLIN, Ireland --(Business Wire)-- Jan. 25, 2006 -- Research and Markets (http://www.researchandmarkets.com/reports/c31507) has announced the addition of Wireless World Forum's USA Mobile Market 2006 - Your Statistical Guide To Understanding the Mobile Opportunities in the USA 2006-2007 to their offering.
Data from Wireless World Forum's "USA Mobile Market 2006" statistical handbook reveals US Operator revenues will grow by another $20 bn in 2007.
Three main trends drive revenue growth:
- A 44% rise in the number of senior (50- 60yr) mobile owners by 2007 to 23.29 million
- A 28.2% rise in the number of teenage (10-15yr) mobile owners by 2007 to 13.36 million
- A 68% increase in data revenues to $17.5 bn by 2007 stimulated by rising SMS usage
Overall growth in subscriber numbers will begin to slow, dropping to 4.1% in 2007 as the 20-40 age range nears a 100% penetration rate.
Data services are a key component of the ARPU growth story, helping ARPU increase. SMS continues to grow in popularity and will account for 9.6% ($16 bn) of all revenues by 2007.
2006 will be a year of profit optimization though data services amongst existing owners combined with the leveraging of MVNO's, family, lifestyle and discount plans to subscribe teenagers and seniors.
Contents Include:-
Introduction
Methodology
Population
GDP
Ownership
ARPU
Revenues
Messaging
Content
Operators
Credits
About Us
Contact Information
For more information visit http://www.researchandmarkets.com/reports/c31507
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