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SmartTouch Interactive Unveils New Lead Adapter
Feb 13, 2012 (Close-Up Media via COMTEX) --
SmartTouch Interactive, an interactive real estate marketing agency and real estate marketing automation and CRM software development company, announced that it has made available the new Smart Lead Adapter.
In a release on Feb. 8, the company said the new software solution enables leads from third party sources, including New Home Source, New Home Guide and New Condos Online, to auto populate leads into SmartTouch, eliminating double data entry and leveraging the SmartTouch Platform lead scoring and nurturing capabilities.
"We continue to push our development efforts forward to create the most effective Real Estate Marketing Automation and CRM solutions available in the market," said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.
"There is tremendous value for builders and developers to have lead data going directly into a CRM solution from a third party source," said Peter Brumme, Vice President and General Manager, BDX. "This will not only save time and money, but gives sales teams the knowledge they need to act in real-time."
The Smart Lead Adapter empowers builder and real estate sales teams with a complete view of lead activity from these real estate listing sites through SmartTouch CRM and Marketing Automation, optimizing lead management and lead nurturing efforts and ensuring no leads are left behind.
Oscar Maria, General Manager, New Condos Online, said, "By populating a CRM solution with leads gathered from a site such as ours, builders and developers will be better able to leverage the data for improved lead scoring and deploying more targeted automated nurturing e-mails."
"We were the Beta client for the new Smart Lead Adapter and I absolutely love that these leads go directly into our SmartTouch CRM and I no longer have to forward them to the sales team to follow up on. They know immediately that there is a new opportunity," said Natalie Bowers, Director of Marketing, MileStone Community Builders. "Plus, now we can see which leads are making it into our traffic pipeline and we are able to easily nurture these leads with our automated e-mail campaigns."
More information:
www.smarttouchinteractive.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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