BOSTON, MA, Feb 21, 2013 (MARKETWIRE via COMTEX) --
Skycore LLC, a leading mobile marketing platform provider, has today
launched new tools for dynamically inserting Passbook Passes into
mobile marketing and messaging campaigns.
These tools enable brands, universities and enterprises to extend
their reach into the mobile wallet. Administrators use Skycore's Pass
creation tool to generate a Pass template and then personalize each
Pass with data uploaded as a CSV file or integrated with back-end
systems through a secure API.
To deliver Passes, administrators use Skycore's MMS, EMAIL and mobile
Web tools to create templates for delivering Passes. When an MMS or
Email is sent or a mobile Web page visited, Skycore dynamically
generates a personalized Pass on the fly for each recipient.
Additional features include disabling Pass downloads after
installation, updating Passes after installation and Pass management
"Other toolset providers can create Passes but few have successfully
integrated Pass campaigns with personalized info into the full mobile
marketing stack," said Rich Eicher, Skycore's CEO. "And even fewer
support delivery across iOS, Android and BlackBerry devices along
with Pass-like barcodes to feature phones. That's how we
Skycore partnered with PassWallet for installing Passes on Android
and BlackBerry devices and has been delivering barcode IDs to feature
phones since 2008. The delivery mechanisms are all fully integrated
into MMS, Email and the mobile Web for a seamless, merchant-branded
Skycore's platform can be white-labeled for marketing and technology
companies who want to add Passbook solutions as branded services.
"Companies need providers like Skycore to deliver Passes at scale and
use the mobile channels they currently deploy for communicating with
customers," said Eicher. "They need to measure customer acquisition
at the campaign level, not just count the number of installs."
Skycore LLC (http://skycore.com) is a mobile
value-added service provider (VASP) specializing in mobile multimedia
delivery technologies and applications for enterprises, brands and
Passbook is a registered trademark of Apple, Inc.
Documents and/or Photos available for this release:
To view supporting documents and/or photos, go to
www.enr-corp.com/pressroom and enter Release ID: 347337
Richard Eicher Sr.
Director, Business Development
SOURCE: Skycore LLC