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Sitel Continues to Drive Customer Satisfaction for DIRECTV
[November 30, 2009]

Sitel Continues to Drive Customer Satisfaction for DIRECTV


NASHVILLE, Tenn. --(Business Wire)-- Sitel, a leading global business process outsourcing (BPO) provider, today announced that earlier this year it renewed its contract with DIRECTV, the nation's No. 1 satellite television service, to continue providing award-winning customer care and technical support to DIRECTV's more than 18.4 million customers. The contract extension is the result of a successful outsourcing partnership that originated in 2004.



Through this contract extension Sitel will continue to drive improved customer satisfaction and loyalty through live-agent inbound consumer support programs that meet a wide variety of DIRECTV's service needs, ranging from general customer care to complex technical support.

"DIRECTV prides itself in delivering the best customer experience possible," said Ellen Filipiak, senior vice president, Customer Service, DIRECTV. "Sitel has been a key partner in ensuring our customers' needs are met accurately, completely and on the first call. We are pleased to continue working with a company that shares our commitment to customer service excellence." "In today's competitive marketplace, strategic companies recognize the importance of creating customer loyalty through exceptional customer service and easy access to technical support," said Bert Quintana, global chief operations officer for Sitel. "For five years DIRECTV has entrusted Sitel with this critical component of their business and we look forward to continuing our relationship with DIRECTV to provide first-class customer support as they continue to cement their position as the leader in satellite television." About DIRECTV DIRECTV (NASDAQ:DTV), the nation's No. 1 satellite television service, presents the finest television experience available to more than 18.4 million customers in the United States and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.


About Sitel Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 60,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 140+ facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.

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