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Siegel+Gale's New Business Analytics Offering Uncovers Key Data for Brand ManagementNEW YORK, Oct. 13, 2016 /PRNewswire/ -- Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the launch of its new Business Analytics and Insights services, focused on giving clients richer and more rigorous data, insights and business intelligence tools for brand management. "We've long demonstrated the value of taking a fact-based approach to branding," says Brian Rafferty, Global Director of Business Analytics and Insights, Siegel+Gale. "The services we're launching will complement our existing research tools, as we expand our analytical capabilities to ensure that clients receive the data and guidance they require to govern their brands." As part of the offering, Siegel+Gale developed a proprietary methodology that calculates brand contribution to a company's revenue. In addition, this methodology reveals the role brand plays in customer purchase decisions, relative to product features and price. The firm also announced a software solution that enables brand managers to govern the assets produced by agency partners—and expose potential points of failure—n real time. By employing Siegel+Gale's Business Analytics and Insights services, marketing leaders can now:
"In a world driven by data, in which marketing budgets are increasingly spread across a growing number of initiatives, 'brand' can no longer remain an intangible asset," says Rafferty. "Our Business Analytics and Insights services not only provides CMOs with data they need to make informed branding decisions, it gives them the certainty that those decisions will lead to business growth." About Siegel+Gale Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we're willing to fly just about anywhere. We're also not alone. As part of the DAS Group of Companies, we have strong partners all around the world. About the DAS Group of Companies The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries. Contact: Photo - http://photos.prnewswire.com/prnh/20161012/428032-INFO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/siegelgales-new-business-analytics-offering-uncovers-key-data-for-brand-management-300344048.html SOURCE Siegel+Gale, LLC |