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Shopkick Grocery Turns Chores into Rewarding ExperiencesShopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today launches Shopkick Grocery. Throughout each trip, Shopkick (News - Alert) Grocery delivers moments of joy and more reward earning opportunities. With Shopkick Grocery, shoppers can:
"We know that while essential, grocery shopping can be a bit of a chore," said Bill Demas, CEO of Shopkick. "We're changing that with Shopkick Grocery. We've extended what we know our users love about Shopkick to the grocery aisle, turning the mundane into a fun and rewarding experience." Fun and Functional for the Whole Family Shopkick Grocery inspires shoppers and their families to:
The company's biggest launch since its debut, Shopkick Grocery is available today in more than 37,000 stores nationwide, including Kroger, Publix, Safeway, Target (News - Alert), Walmart and more. Interacting with featured content and products from favorite brands like Ben & Jerry's, Coty, Dole, Mentos, Purina, and Sargento result in even more rewards. Exclusive in-app recipes provide users with simple, seasonal cooking inspiration. Recipes refresh frequently, encouraging trial of new products to keep meal planning exciting and fresh. Turn Trips into Treats Shoppers redeem kicks, Shopkick's rewards currency, for free premium gifts and gift cards at the stores they love. Daily and weekly grocery chores turn into treats at Starbucks, Target, TJ Maxx, Walmart and many others. At every step throughout the grocery shopping experience consumers are rewarded with kicks; from viewing in-app content and list building while planning at home, to scanning items while in the aisle and making purchases in the store. In the first few months alone (today through early July), shoppers have the opportunity to collect more than a billion kicks! Partners Love Shopkick Grocery For grocers and brands, Shopkick Grocery drives closer relationships with consumers, resulting in a consistent and measurable stream of foot traffic, as well as increased product engagement and in-store sales. In an ever-changing, increasingly mobile world, these retailers and brands are looking to digital solutions that outperform paper circulars and coupons, while preserving margins. "We saw the value in being part of Shopkick's Grocery assortment during a key shopping period to grow awareness of RAGÚ® pasta sauce and encourage consumers to seek us out in store," said Amy Becker, Sr. Activation Manager, Mizkan America Inc. "Working closely with our agency partner Mindshare, we identified a full path-to-purchase strategy that extends from home to targeted in-store messaging, where we successfully drove consideration and purchase of RAGÚ sauce in key retailers at a conversion rate that met our benchmark." Through Shopkick Grocery:
Speaking with users who tested Shopkick Grocery, the company found:
About Shopkick, Inc. Shopkick is the leading shopping rewards app, bringing moments of joy to everyday shopping. For brands and retailers, we provide high consumer engagement along the entire path to purchase. Our unique pay for performance model has been proven to deliver high ROI, driving incremental foot traffic, visits to shelf, and sales. Some of our leading brand and retail partners include Best Buy (News - Alert), Clorox, Coty, GSK, Georgia Pacific, Marshalls, Nestle, Starbucks, TJ Maxx and Unilever, among others. Shopkick is available for free on the iPhone from the App Store and for Android (News - Alert) from Google Play.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170411005399/en/ |