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SezWho Acquires Semantic Intelligence Company Tejit to Improve Context-Based Reputations for Social Web
(Marketwire Via Acquire Media NewsEdge) LOS ALTOS, CA, May 28 / MARKET WIRE/ --
SezWho (www.sezwho.com), a universal profile
service for the social web that engages communities and enables content
discovery, today announced its acquisition of Tejit, a provider of semantic
intelligence solutions. The integration of Tejit's proprietary semantic
intelligence-based discovery engine will bring richer, context-based
profile and reputation management capabilities to the SezWho service. To be
useful across different types of social media, profiles and reputation have
to be localized and linked to the context of the conversation. In this way,
thought leaders emerge within and across communities based on their
specific expertise and contributions.
The acquisition enables SezWho to provide more precise contextual
reputation scores for contributors based on topics of conversation. In this
way, users can build their reputations in specific areas increasing their
social capital. Unlike comment replacement systems, SezWho augments
conversations rather than replacing blog comments. With SezWho, posts and
comments can be ranked across blogs, forums, and other social media. Data
and content reside within the community, while users can access their
universal profiles across social media sites.
SezWho has begun integration of Tejit's semantic-analysis engine, which
uses Natural Language Processing (NLP) and semantic matching technology to
identify topics, sentiments and entities present in web content. Building
on the elements of Semantic web and advanced information retrieval
techniques, like entity recognition and text classification, this new
technology locates the relevant discussions and content around topics of
interest. The use of algorithms to rank content differs from the
traditional citation-driven approach, allowing for a deeper interpretation
of content and more accurate reputation scoring.
"The integration of this innovative semantic analysis technology with our
own universal profiles, content discovery and reputation services allows
SezWho to more closely emulate how communities flourish on the long tail as
we provide more precise context-based reputation scoring for those who
contribute," said SezWho CEO, Jitendra Gupta. "The traditional method of
content discovery based on the similarity of content is not adequate for
connecting conversation across social sites in a meaningful way. A new
level of context-sensitive, semantic discovery is required to reflect all
the layers of users' participation across the social web, and to track
their contributions in a way that is universally relevant both within and
across communities."
The SezWho service captures valuable information about the history and
expertise of individual contributors, encourages more thoughtful
commentary, and cultivates community engagement. Community participants use
SezWho to rate one anothers' posts and comments by indicating whether the
content was useful or not. This rating is added to cumulative rankings,
providing an overall score associated with individual profiles and allowing
visitors to demonstrate their expertise and knowledge throughout all
SezWho-enabled sites.
Tejit CEO Indus Khaitan will join SezWho to head SezWho's development
efforts. Khaitan began Tejit in 2007 as a personal project when he became
frustrated reading duplicate content from the 1000+ blogs he had
bookmarked. Tejit expanded its analysis capabilities across millions of
blogs. Khaitan brings a decade of software development and product
management experience to SezWho. In 2003, while at Symantec, Khaitan
launched the company's first internal blog and coined the term "Writable
Intranet," which has come to represent Enterprise 2.0. Khaitan was an early
proponent of syndication using feeds and contributed to the RSS 1.0
specification in 2001.
About SezWho
SezWho (www.sezwho.com), launched in June 2007, is a universal profile
service for the social web that engages communities and enables content
discovery. SezWho's sophisticated reputation engine informs and improves
conversation across distributed social spaces, including blogs, forums,
social networks, wikis, and any site with collaborative content. SezWho
encourages a more engaged community by inspiring commenters to leave more
insightful comments, as well as having readers vote on the feedback of
others.
Contact:
Brian Solis
FutureWorks, Inc.
408.720.8228 x101Email Contact
Copyright ? 2008 Marketwire
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