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SessionM Releases Enhancements for Marketers to Increase Customer Lifetime Value and Deliver the Next Best OfferSessionM, the leading customer engagement platform, has launched an important enhancement to its Audiences Module, which is helping marketers better understand behavior to prevent customer churn and calculate a recommendation for the next best offer. SessionM customers can now go beyond the traditional method of defining and creating customer segments using generic demographics or attribute data filters. Instead, marketers can now use more sophisticated data to target precise segments, like specific items purchased and customer spend thresholds, to drive more relevant and engaging offers. The update also allows marketers to calculate RFM data about each customer (which stands for recency of last purchase, frequency of purchases during a specific time period and monetary spend). In addition, leveraging granular customer data, brands can use SessionM's robust product recommendation engine to deliver the next best offer based on individuals' preferences and past purchasing behaviors. "At the core of every data-driven engagement strategy is the ability to target individual customers with precision, in real time. Knowing how often customers interact with your brand, where they encounter your brand and how much they spend across all channels allows marketers to drive intelligent inteactions based on data, not conjecture," said Mark Herrmann, co-founder and chief product officer, SessionM. "The enhanced SessionM Audiences Module now enables brands to segment their audiences across a huge spectrum of consumer attributes, allowing for smarter engagements and driving greater customer loyalty." The Audiences Module benefits include:
To learn more about the SessionM Audiences Module or get a demo, visit http://www.sessionm.com/.
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