[September 16, 2014]

Sensiya Announces New Software Development Kit for Android That Enables App Developers and Marketers to Personalize Content and User Experience

Sensiya, a pioneer in technology development, announced today the introduction of Sensiya SDK, a new software development kit for android that enables app developers and marketers to personalize mobile app content experiences for users. Sensiya SDK provides data on mobile users' personal needs, patterns, and real-life behaviors enabling mobile apps to maximize the overall user experience that is uniquely tailored for each individual.

Today, personalization is key to providing a better user experience, Sensiya SDK provides data on mobile users to facilitate optimized personalization of content. Sensiya aims to make mobile user experiences personal, based on who the user is and the activities they are engaged in. Founded on the belief that mobile needs to be data driven and transient based on the present experiences of the user, Sensiya believes that it is important to understand a mobile user and understand that preferences change at different times and during different activities. Sensiya SDK provides data on three key elements, including: specific demographics of the user, activity recognition, and contextual awareness. It instantly detects mobile user location, age, gender and other personal preferences and allows app developers and marketers to personalize content for a targeted app user.

"The analytical information that Sensiya SDK provides to marketers and developers can transform te way that apps interact with users by enabling app content to be personalized and based on individual needs and wants," says Noam Fine, CEO of Sensiya. "The advantages of Sensiya SDK are endless and can be used to optimize ads, targeted for individuals, for both publishers and advertisers alike. Sensiya SDK was founded to provide a unique experience to mobile users - one that is truly personal and truly smart."

Sensiya SDK leverages the raw data present on the phone to deliver the whole picture on a mobile user. It allows an app developer to know the difference between cycling and driving, walking and running, and when the user is listening to music. Every action a user takes in real life is represented by a set of events.

Sensiya developed a set of smart algorithms that analyze real life actions and transform them to actionable, meaningful items. At the moment of installation, Sensiya SDK utilizes the huge amount of information found on the mobile device, without accessing third party sources, to deduct relevant pieces of data about the user. Once installed, Sensiya SDK will instantly provide insights about the user on a designated web administrative panel. Marketers and developers can segment users into categories and create a truly personal experience and know exactly who their valuable users are. Developers have access to all the information that Sensiya SDK collects, anonymously and unidentifiable. The longer the user chooses to keep the app installed, the better, more robust the experience Sensiya SDK can deliver. To learn more about Sensiya, please visit http://www.sensiya.com/sdk.html.

About Sensiya

Sensiya is a pioneer in technology development. The company's flagship product is Sensiya SDK, a new software development kit for android that enables app developers and marketers to personalize mobile app content experience for users. Sensiya SDK provides data on mobile users' personal needs, patterns, and real-life behaviors enabling mobile apps to maximize the overall user experience that is uniquely tailored for each individual. To learn more about Sensiya, please visit http://www.sensiya.com/sdk.html.

[ Back To TMCnet.com's Homepage ]