Sennheiser Looks to Drive Growth in Key Market Segments, Announcing Executive Appointments in Its Consumer and Telecommunications Channels
OLD LYME, CT, Dec 05, 2012 (MARKETWIRE via COMTEX) --
Audio specialist Sennheiser announces two key executive appointments
within its U.S. organization. Effective immediately, Keith Kranepool
has been appointed to the position of vice president, sales and
product marketing consumer, replacing Bill Whearty, who held the
position since 2006. Whearty has been tapped to lead Sennheiser's
newest and fastest growing channel, telecommunications, and has been
named vice president, sales and marketing, telecommunications.
Kranepool and Whearty will both report directly to Greg Beebe,
president of Sennheiser Electronic Corporation.
The appointments of Kranepool and Whearty reflect the continued
successful growth of Sennheiser's consumer and professional business
in the Americas, which last year increased its overall revenues by
26.5 percent. Sennheiser, which has a well-known reputation in the
consumer electronics arena, entered the telecommunications market in
2003 and now offers an extensive portfolio of call center solutions,
mobile headphone devices, gaming headsets, and other products. Since
then, Sennheiser has experienced rapid growth in its headset sales,
particularly in call center solutions and applications.
"As we look towards increasing our business and marketshare in 2013
in both the consumer and telecommunications markets, I am very
pleased to have Keith and Bill leading their respective sales and
marketing teams," commented Greg Beebe. "Our product portfolio
continues to expand to meet the diverse needs of our customers --
both in the consumer and business arenas."
"Keith's many years of proven leadership experience in CE --
particularly in mobile and peripheral devices -- and Bill's incumbent
knowledge of the telecommunications and call center markets, will
yield significant competitive advantages for Sennheiser in 2013 and
beyond," he added.
Keith Kranepool is a 20-year veteran of the consumer electronics
industry, having held sales and marketing roles at well-known
companies including Sony Electronics, Bose Corporation and D&M
Holdings. Most recently, Kranepool was vice president, sales and
marketing for Velocity Micro, where he was responsible for leading
the sales and marketing teams in the computer, tablet and peripheral
Bill Whearty, meanwhile, began his career with Sennheiser over a
decade ago and for the past several years has led Sennheiser's sales
and product marketing efforts for the consumer business channel,
which until recently included telecommunications. Prior to joining
Sennheiser, Whearty was director of sales at GN Netcom, where he
gained significant experience in call center applications and the
Sennheiser is a world-leading manufacturer of
microphones, headphones and wireless transmission systems.
Established in 1945 in Wedemark, Germany, Sennheiser is now a global
brand represented in 60 countries around the world with U.S.
headquarters in Old Lyme, Conn. Sennheiser's pioneering excellence in
technology has rewarded the company with numerous awards and
accolades including an Emmy, a Grammy, and the Scientific and
Engineering Award of the Academy of Motion Picture Arts and Sciences.
You can find all the latest information on Sennheiser by visiting our
website at http://www.sennheiserusa.com.
Hummingbird Media, Inc.
SOURCE: Sennheiser Electronic Corp.
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