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Sendia Announces WorkSpace CRM 3.0Sendia announces the latest version of its WorkSpace CRM, 3.0.
By DAVID SIMS
TMCnet CRM Alert Columnist
Sendia Corporation, a wireless business application platform vendor, is announcing the release of WorkSpace CRM 3.0 for salesforce.com, which features a host of powerful new features and upgrades, including support for salesforce.com's Customforce and other advanced capabilities such as filtered views, increased data capacity, and customizable lists.
Designed for salesforce.com mobile users, WorkSpace CRM 3.0 replaces Sendia's Wireless Salesforce Automation 2.3 and is compatible with popular wireless handheld devices such as BlackBerry Wireless Handhelds and Palm's Treo series. Last December Sendia's Wireless Salesforce Automation product for palmOne's Treo 600 and Treo 650 smartphones was certified by salesforce.com for the ASP's sforce on-demand platform, according to SmartPhoneToday.
The sforce on-demand platform lets third-party developers customize, integrate, and extend salesforce.com with custom CRM products. Other sforce members include IBM, BEA, Borland, Microsoft.
"Wireless SFA from Sendia extends salesforce.com's customer relationship management application to wireless-enabled handheld devices (such as Treo & RIM BlackBerry), making the information accessible and editable from the field," SmartPhoneToday reported.
With WorkSpace CRM 3.0, custom objects such as invoices, purchase orders, HR tracking, expenses, and project management originally created for the desktop version of Salesforce can be accessed on BlackBerry or Treo handheld devices. This allows administrators to decide the exact custom application functionality they want mobilized on their field teams' mobile devices.
With WorkSpace CRM 3.0, custom objects created in the desktop Salesforce appear as individual tabs in the device's user interface.
Alex Klyce, president of Sendia said that WorkSpace is designed bearing in mind that "most salesforce.com customers customize their applications."
For BlackBerry users, WorkSpace CRM 3.0 enables up to 60,000 records to reside on supported RIM BlackBerry devices, five times that of the previous version and the equivalent of 7.5MB of application data storage. For the typical user, this means that all of their existing Salesforce records will be available on the device's local database from installation.
As with version 2.3, data can be accessed through WorkSpace CRM even when a wireless connection is not available.
WorkSpace CRM 3.0 supports custom List Views, which offer customized ways of viewing the information on the handheld device. Configurable by the administrator or mobile user, List Views allows data to be quickly grouped or viewed in specific formats that are unique to the preferences of a company or mobile user.
According to Sendia officials this allows an administrator to create a custom object in Salesforce, selecting only the data fields that would be relevant to a mobile user to be featured on the device and configure the layout depending on preference and frequency of use.
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David Sims is contributing editor for TMCnet. For more articles by David Sims, please visit:
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