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Search2GO for iPhone(TM) Lets Mobile Professionals Quickly and Easily Access Customer Data in Salesforce CRM
[December 03, 2008]

Search2GO for iPhone(TM) Lets Mobile Professionals Quickly and Easily Access Customer Data in Salesforce CRM


(Marketwire Via Acquire Media NewsEdge) CHICAGO, IL, December 3 / MARKET WIRE/ --

A powerful new search tool for Salesforce CRM
on the Apple? iPhone makes it easy for salesforce.com users to search
their Leads, Contacts, Accounts and Opportunities, and view details of the
specific records found right on their iPhone.

Model Metrics, one of the
country's leading Software-as-a-Service (SaaS) technology and services
companies, has developed Search2GO for iPhone to
cost-effectively enable users to find their most important Salesforce CRM
information within seconds. Search2GO delivers easy-to-use search
capabilities so finding exact records is simple and fast.

The Search2GO client resides on the iPhone and does not
require any customization or additional applications running within
Salesforce CRM. Using the iPhone or iPod Touch touch screen, users
determine whether they want to search Leads, Contacts, Accounts, or
Opportunities (or all four at the same time), then type in their search
criteria to access the Salesforce database. Displayed in a manner that is
easy to use and easy to view, important data resides at the top of the
screen and detailed data appears beneath, accessible by scrolling down.

"An increasing number of Model Metrics customers are running Salesforce CRM
on the iPhone, and we saw the need to provide these users with a powerful,
easy, comprehensive search mechanism that enables them to find precisely
the information they need, fast," said Adam Caplan, Chief Executive Officer
of Model Metrics. "Model Metrics' 2GO for iPhone platform, which includes
the expense reporting tool Expense2GO and now Search2GO, are designed to
increase productivity and utility of the iPhone for the mobile
professional."

Search2GO is packed with simple but smart features to make the
Salesforce CRM user experience more efficient. Directly from an iPhone's
search results, Search2GO enables one-touch dialing and email, address
mapping utilizing Google Maps, and a simple account news look up. The
application also supports all Salesforce CRM currencies and languages,
including double-byte languages.

Beginning today, individuals can purchase Search2GO with unlimited usage for an introductory one-time

download fee of $9.99 from the Apple AppStore. After
12/31/08 Search2GO will be available from the AppStore for a one-time
download fee of $19.99. The application does not require Salesforce admin
setup and can be purchased by individual users. It works with all primary
editions of Salesforce, including Professional, Enterprise, Unlimited, and
Developer Editions. For iPhone users, simply login to iTunes and search for
"Search2GO."

For a video demonstration of Search2GO, click here.

Search2GO is currently available in all iTunes stores in the United States

and internationally.

Model Metrics delivers applications and services at the cutting edge of the
fast growing Software-as-a-Service and Platform-as-a-Service industries.
Since its founding in 2003, Model Metrics has become one of
salesforce.com's most diversified and respected partners. Headquartered in
Chicago with offices in San Francisco, Los Angeles, Detroit, Minneapolis
and Dallas, Model Metrics' customer base spans all industries and includes
enterprises such as AAA, ABN AMRO, Allstate, Aon, CME Group, Honeywell,
Lands' End, InfoUSA, Kellogg's, MasterCard, Morton Salt, and Tribune
Company.


With a focus on mobile and call center technology, business process, and
change management innovation, Model Metrics serves customers in all major
industries and across North America. Its team of technologists and
consultants has successfully completed hundreds of successful client
engagements in both mid-sized and Fortune 1000 companies and its
world-class application development skills enable clients to exceed complex
business demands. Model Metrics' Force.com, Adobe Flex and AIR, and mobile
development capabilities for iPhone enable the creation of custom CRM and
non-CRM applications featuring multimedia-rich user experiences. To learn
more, visit www.modelmetrics.com or email [email protected] or call
877.542.2885.

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Contact:
David Dahlberg
VP Marketing, Model Metrics
312-994-8040Email Contact
Ellen DePodesta
Public Relations, Model Metrics
773-868-1008Email Contact

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