| [December 06, 2012] |
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Safeguard Scientifics Leads $8.7 Million Series B for AppFirst
WAYNE, Pa. --(Business Wire)--
Safeguard
Scientifics,
Inc.
(NYSE:SFE), a holding company that provides growth capital and
operational support to life sciences and technology companies, today
announced that it deployed $6.5 million of an $8.7 million Series B
financing for AppFirst,
Inc., a New York, NY-based company that provides cloud-based
application performance monitoring (APM (News - Alert)) solutions for the enterprise. FirstMark
Capital and Javelin
Venture Partners also participated in the round. Proceeds from the
funding will be focused primarily on expanding sales and marketing and
accelerating platform enhancements.
AppFirst is an APM solution that provides unprecedented visibility into
critical, top-line business metrics. Through its SaaS (News - Alert)-based DevOps
Dashboard, AppFirst captures the most detailed information ever
collected from an entire application
stack, including millions of infrastructure, application and
business metrics, aggregates them and then correlates them in a single,
big data repository that eliminates the need for users to search for
data in multiple places. Data is collected continuously to provide
customers with visibility into their entire infrastructure and every
application running in production, delivering actionable data and
bringing overall system management to a whole new level of efficiency.
"There are rapidly evolving waves of new technologies impacting the
enterprise, including mobile, cloud, big data, social and M2M," said Philip
D. Moyer, Managing Director, Technology at Safeguard, who joined
AppFirst's Board of Directors. "In particular, there is a dramatic shift
towards cloud-based infrastructure and agile development methodologies
that has increased the pace of release of new application code by 3x-5x.
The traditional tools that make up the $2 billion APM market are only
affordable to 5% of the applications in production and they simply
weren't designed for the cloud or this new pace of development. AppFirst
represents the next generation of APM. Its patent-pending, miss-nothing,
always-on monitoring installs in minutes and generates incredible
cloud-based proactive monitorig with less than 1% overhead on an
application. AppFirst's model makes performance monitoring available,
affordable, and effective for 100% of the cloud-based application
development market. We are excited to partner with AppFirst at this
exciting time during the company's growth."
"AppFirst's continued success in this fast-growing, highly-competitive
market has been tremendous," said David
Roth, CEO and co-founder of AppFirst. "However, the most critical
success factor to taking our business to the next level is scaling both
our marketing and sales efforts-and that requires capital. We are
excited about bringing Safeguard on board, especially since many members
of the team have been entrepreneurs and operators themselves and, as a
result, understand the challenges growing companies face. In particular,
Phil's expertise as a CEO, entrepreneur, investor, software developer
and operator make him an ideal board member as we progress to this next
phase of growth and commercialization."
About Safeguard Scientifics
Founded in 1953 and based in Wayne, PA, Safeguard Scientifics, Inc.
(NYSE:SFE) provides growth capital and operational support to
entrepreneurial and innovative life sciences and technology companies.
Safeguard targets life sciences companies in Molecular and Point-of-Care
Diagnostics, Medical Devices, Regenerative Medicine, Specialty
Pharmaceuticals and selected healthcare services, and technology
companies in Internet / New Media, Financial Services IT, Healthcare IT
and selected business services with capital requirements of up to $25
million. Safeguard participates in expansion financings, corporate
spin-outs, management buyouts, recapitalizations, industry
consolidations and early-stage financings. For more information, please
visit our website at www.safeguard.com,
visit our blog at blog.safeguard.com,
or follow us on Twitter (News - Alert) (twitter.safeguard.com),
SlideShare (slideshare.safeguard.com),
LinkedIn (News - Alert) (linkedin.safeguard.com)
and StockTwits (stocktwits.safeguard.com).
About AppFirst
AppFirst is the leading developer of powerful yet simple application
monitoring solutions, providing DevOps
professionals and Tech Execs full-stack visibility into systems,
applications and business
metrics. The company's SaaS-based DevOps
Dashboard is powered by a flexible big
data platform that collects, analyzes and correlates numerous data
sources, which are delivered to a configurable dashboard that allows
users to easily monitor information important to an organization and to
quickly troubleshoot problems. Founded in 2009, AppFirst is a New York
City-based company venture-backed by FirstMark
Capital, First
Round Capital, Javelin
Venture Partners and Safeguard
Scientifics (NYSE:SFE). For more information, visit www.appfirst.com,
Follow Us on Twitter
or subscribe to the AppFirst
blog to stay up-to-date on the latest AppFirst news.
Forward-looking Statements
Except for the historical information and discussions contained
herein, statements contained in this release may constitute
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Our forward-looking statements
are subject to risks and uncertainties. The risks and uncertainties that
could cause actual results to differ materially, include, among others,
managing rapidly changing technologies, limited access to capital,
competition, the ability to attract and retain qualified employees, the
ability to execute our strategy, the uncertainty of the future
performance of our companies, acquisitions and dispositions of
companies, the inability to manage growth, compliance with government
regulations and legal liabilities, additional financing requirements,
the effect of economic conditions in the business sectors in which our
companies operate, and other uncertainties described in the Company's
filings with the Securities and Exchange Commission. Many of these
factors are beyond our ability to predict or control. In addition, as a
result of these and other factors, our past financial performance should
not be relied on as an indication of future performance. The Company
does not assume any obligation to update any forward-looking statements
or other information contained in this news release.

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