TMCnet News
Rocket Fuel a Visionary in Gartner's 2016 Magic Quadrant for Digital Marketing HubsRocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that it has been positioned by Gartner (News - Alert), Inc. in the "Visionaries" quadrant of the "Magic Quadrant for Digital Marketing Hubs" report for the second consecutive year.1 "The recognition by Gartner as a visionary affirms our advancements in delivering on the marketer's vision of finding and interacting with customers at the precise moment of influence to improve performance across both owned and paid channels," said Simon Hayhurst, Rocket Fuel senior vice president of products. "Moment Scoring is at the core of our programmatic marketing platform's strength in activating a wealth of data across both channels, allowing our clients to deliver moment-based marketing campaigns which improve their return on ad spend and deliver new levels of insight." Rocket Fuel's Programmatic Marketing Platform The Gartner report recognized Rocket Fuel as a visionary for its Programmatic Marketing Platform, which offers superior service and support for both a Data Management Platform (DMP) and a Demand Side Platform (DSP) to help marketers and their agencies help marketers centralize and activate data from every channel, including display, mobile, video, offline CRM data, website, and email marketing. Rocket Fuel's unique Moment Scoring™ technology, which underpins its Programmatic Marketing Platform, is designed to learn the critcal predictors of what makes one marketing action more likely than another in a particular moment, and, in real time, improves campaigns accordingly. Additional information on Rocket Fuel's recognition as a Visionary in the Gartner Magic Quadrant for Digital Marketing Hubs can be found here: http://rocketfuel.com/rocket-fuel-named-visionary-by-gartner. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. [1]Gartner, Magic Quadrant for Digital Marketing Hubs by Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks, January 5, 2016 About Rocket Fuel A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS (News - Alert)-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160111006060/en/ |
