[November 21, 2008]

RNCOS E-Services Pvt. Ltd.: India - Consumer Electronics Manufacturers, Retailers Need New Strategies to Propel Sales

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:21112008

According to "Booming Consumer Electronics Market in India", our new
research report, sales of consumer electronics, such as refrigerators,
televisions, washing machines and air-conditioners, increase during the
festive season in India. However, the market is anticipated to see
downward trend during this festive season beginning end-September and
early October that lasts till January-end to early February due to the
ongoing financial crunch and sharp fluctuations in the Indian stock
market.

Most of the consumer financing firms such as GE Money has pulled
themselves out of the market, making it tougher for Indian consumers to
avail loans for their festive shopping. In such a scenario where more
than 20% of air-conditioners, refrigerators and other durable products
are sold through finance schemes, sales of these goods are likely to be
hit hard.

'It is not like Indian consumers don't have money to spend; rather,
there is low consumer confidence. One possible solution to entice
Indian consumer is to provide them with more freebies and bundled
services", says Shushmul Maheshwari, CEO, RNCOS. Consumer electronics
manufacturers should package their products in a way that the customers
derive maximum value in optimum amount.

Apart from manufacturers, retailers should also offer bundled services
to attract consumers. One of the recent trends is to package co-branded
products and offer them at a price which is much lower than buying a
single brand. Maheshwari adds, "I think adopting such a strategy will
definitely bring positive results to the sector".

"Booming Consumer Electronics Market in India" is a comprehensive and
rational analysis on the booming consumer electronics industry in
India. The report discusses the latest industry trends and provides
extensive analysis on various consumer electronics segments such as
home appliances: Washing Machines, Television, Refrigerator, ACs, Set
Top Box, Microwave Oven; Mobile handsets, Audio/Video Appliances: DVD
players, MP3 Players, Digital Camera and camcorder: and PC Market. It
thoroughly analyses each of the segments based on their current

performance and future outlook in the industry.

The report also highlights key strategies to successfully penetrate the
highly lucrative Indian market. It also outlines the areas which need
more attention in terms of development or investment for the flawless
growth in the industry.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It
has a team of industry experts who analyze data collected from credible
sources. They provide industry insights and analysis that helps
corporations to take timely and accurate business decision in today's
globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM157.htm
Current Industry News: http://www.rncos.com/Blog/

CONTACT: RNCOS
Tel: +91 11 4214 1229
Tel: +91 11 4214 1228
e-mail: info@rncos.com
WWW: http://www.rncos.com

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