Right strategy, but how long will it take to execute?
Apr 12, 2012 (The Australian Financial Review - ABIX via COMTEX) --
James Warburton, the Ten Network's new CEO, has announced a change in strategy. The free-to-air TV group will rely less on proven but monolithic audience ratings winners like the "MasterChef" reality TV show, and instead feature a larger number of new shows during the year to restore its advertising market share. Ten may sell its Eye Corp outdoor advertising business.
Publication Date: 13 April 2012
TEN NETWORK HOLDINGS LIMITED - ASX TEN
EYE CORP LIMITED
MACQUARIE GROUP LIMITED - ASX MQG
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