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RichRelevance Extends Its Partner Ecosystem to Support True Omnichannel PersonalizationRichRelevance®, the global leader in omnichannel personalization, today announced accelerated partner support around the Relevance CloudTM and the new BuildTM open innovation platform. RichRelevance currently maintains a thriving network of 35+ best-in-class partners to help customers orchestrate comprehensive customer experience initiatives that personalize every touchpoint. RichRelevance's open platform gives partners access to open source code software and powerful APIs to easily and effectively integrate personalization with other technology solutions and make every customer interaction highly relevant and engaging across web, mobile, call center and store. "Personalization has emerged as the most important strategic imperative for global businesses," said Eduardo Sanchez, CEO of RichRelevance. "Our partner ecosystem provides our customers with a unique resource to support the implementation of different components of the Relevance Cloud in their business, as well as customize personalization according to the highly specific demands of their own businesses and consumer base." RichRelevance Partner Ecosystem: Services Expertise, Technology Excellence Gartner (News - Alert) predicts that 89% of companies plan to compete primarily on the basis of the customer experience by 2016, and RichRelevance partners with best-of-breed service and technology providers to streamline and accelerate the adoption and ROI from personalized customer experiences that respect the omnichannel shopper. Collaborations span all strategic areas of customer experience, including:
"Cognizant (News - Alert) has a long history of partnering with retail leaders to redefine the shopper experience," said Joseph Rajadurai, Vice President, Retail at Cognizant Technology Solutions (News - Alert). "Our alliance with RichRelevance reinforces our commitment to collaborating with brands to build highly personalized and cohesive omnichannel customer experiences that connect touchpoints in meaningful ways." The Relevance Cloud for Partners RichRelevance's Partner Enablement Program provides flexible business models for engagement, as well as sales, marketing, services and product enablement. Partners can take advantage of core capabilities of the Relevance Cloud, which has been designed to empower customers and partners to tailor every brand touchpoint around the consumer, including:
For more information, please visit http://www.richrelevance.com/company/partners/. About RichRelevance RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $10 billion in sales for its clients, which include Office Depot, Costco, Marks & Spencer and Galeries Lafayette. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.
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