[April 24, 2012]

RF Code Expands into Northern and Central Europe

RF Code, a leading provider of active IT asset management and wire-free environmental and power monitoring solutions used to help data centres run more efficiently, today announced it has expanded its European in-market presence to include sales and support coverage of Northern and Central Europe. As part of this move, the company has hired Erwin Cremers to oversee the company's efforts in The Netherlands, Belgium, Denmark, Norway, Sweden, Finland, Germany, Austria, Poland and Czech Republic. Cremers, based in The Netherlands, has more than 20 years experience in serving the data centre market. He comes to RF Code from Midtroncs.

In February, 2011, RF Code expanded its sales efforts by launching its European Channel Partner Program to meet the growing demand for its solutions that help to reduce the power and cooling usage of data centres and help organisations to track and manage their assets down to the rack level. Since then, the company has signed a number of partners including EMEA distributor Mayflex to help to bring RF Code solutions successfully to market.

RF Code technology is used extensively around the world by large enterprises, governmental agencies, and leading healthcare institutions to enable data centre, IT, facilities, and building professionals, among others, to reduce the costs of tracking, managing and monitoring their IT assets. RF Code is used in all manner of projects from tracking and managing critical IT enterprise assets such as laptops and mobile medical equipment to tracking and managing data centre servers down to the rack level.

According to Chad Riseling, RF Code Vice President, Worldwide Sales, "Several trends are converging to spur demand for our solutions across Europe. These include the urgency to run greener data centres or reduce energy consumption through optimisation strategies. In addition, there is the growing European demand for data centre infrastructure management (DCIM) solutions, which rely on the environmental and asset data solutions that RF Code can provide. As demand grows, so does the need to provide superior, localised sales and support. I am pleased that Erwin has joined RF Code to help fuel our explosive growth in the European Markets. He is a great addition to the team."

For more information about RF Code in Northern or Central Europe, contact Erwin Cremers at ecremers[at]rfcode.com; in Western Europe, contact Adrian Barker at abarker[at]rfcode.com.

About RF Code, Inc.

RF Code is a provider of active IT asset management and environmental and power monitoring solutions as well as a leader in providing technology used by third parties to enhance their DCIM, BMS, ERP, EAM and other solutions. The company's unique active RFID-based solutions provide IT professionals with a more efficient, cost-effective approach to managing IT assets and keeping technology environments in an optimal state. RF Code's fully automated, wire-free solutions significantly reduce costs, eliminate manual labor, and deliver an immediate return on investment. Recently, the company received a Product of the Year award from Searchdatacenter.com. http://www.rfcode.com

RF Code and the RF Code logo are either registered trademarks or trademarks of RF Code Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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