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Research and Markets: Weight Management: U.S. Consumer Mindsets - The Growing Alignment of Weight Management Efforts with Ongoing Changes in Contemporary American Eating HabitsDUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/6qv8xd/weight) has announced the addition of the "Weight Management: U.S. Consumer Mindsets" report to their offering. The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy. Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the tmptation posed by foods they crave but aren't supposed to eat. As a result, a majority of those on a diet plan have been on it for less than nine months. Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight. The report highlights a wide array of fundamental changes in how Americans view what needs or can be done to lose or maintain weight. One trend highlighted by the report is the growing alignment of weight management efforts with ongoing changes in contemporary American eating habits. Instead of controlling what they eat at mealtimes, today's consumers are much more likely to focus on changing their snacking habits in order to achieve weight loss success, a practical and realistic strategy that reflects the increasing importance of snacking in America today. According to Packaged Facts survey data, only 32% of those following a diet plan or eating strategy try to lose weight by eating in moderation at meals. More than twice as many (66%) say they limit how much they eat when they snack, while 62% set boundaries on how often they snack. Another aspect of today's weight management culture is the increasing tendency of consumers to turn away from formal diet plans imposed by outside authority and to conflate dieting with healthy eating. With the aid of mobile platforms that enable consumers to monitor their health and track their weight management efforts, DIY dieters increasingly embrace their own private healthy eating and exercise regimes as the path to weight loss success. Key Topics Covered: Chapter 1: Executive Summary Chapter 2: Insights and Opportunities Chapter 3: Overview of Weight Management Chapter 4: Weight Management Today Chapter 5: Weight Management Trends Chapter 6: Marketing Strategies For more information visit http://www.researchandmarkets.com/research/6qv8xd/weight |
