|[November 19, 2012]
Research and Markets: Turkey Telecommunications Report Q1 2013
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/qgkqb3/turkey)
has announced the addition of the "Turkey
Telecommunications Report Q1 2013" report to their offering.
Turkey's telecommunications markets contains significant growth
potential, with a low penetration rates and high growth in both the
mobile and broadband markets. Although the market continues to be held
back by high taxation, the wireless data market in particular is a
regional outperformer and, with ongoing operator investment, we believe
it will remain among the most dynamic in the region. However, there is
still risk of a macroeconomic slowdown with Turkey exposed to external
risk factors, which would have a negative impact on the sector's
The mobile broadband market has maintained its position as one of the
fastest growing in Europe with net additions of 280,071 in the 12 months
However, fixed broadband subscriptions declined q-o-q to Q212, with a
net loss of 10,000 subscriptions. BMI believes competition from mobile
broadband services explains this performance.
The fixed-line sector experienced weaker-than-expected growth in Q212,
according to data from ICTA, with a y-o-y decline of 8.1%.
Key Trends And Developments:
Turkish mobile operators have been increasing the range of their VAS
offers in recent quarters, moving into areas such as M2M and content and
most recently launching a new mobile money product. In October 2012
Turkcell (News - Alert) launched a mobile wallet (m-wallet) service that does not
restrict the product to only smartphone users or prevent users from
transferring funds to subscribers on different networks.
However, the service is only available to customers using Turkcell SIMs
and subscribers on other networks cannot use the service on their
networks. This lays down a gauntlet to rivals Vodafone (News - Alert) and Avea, if
Turkcell's service proves popular.
The established operators may also face an increasing threat of
competition from MVNOs in the coming quarters. In September 2012 Virgin
Group confirmed it was holding preliminary discussions with potential
MVNO hosts in Turkey. Expansion into Turkey follows the creation of
Virgin Mobile (News - Alert) Central and Eastern Europe to target opportunities in the
region. While Virgin Mobile is reportedly in talks to launch services as
an MVNO on Turkcell's network, the head of the telecoms regulator ICTA
said Virgin Mobile is yet to file an application to launch as an MVNO.
BMI believes the Turkish market represents a significant opportunity for
MVNOs, based on its low penetration rate and high ARPU levels, and as
such we believe Virgin will push to enter the market, and be willing to
work around problems it may face in terms of taxation. However, its
entry is not certain. The arrival of Virgin would intensify competition
for subscriptions, pushing down ARPU, and likely catalyse the launch of
For more information visit http://www.researchandmarkets.com/research/qgkqb3/turkey
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