[July 22, 2014]

Research and Markets: The Post-SMS War for Mobile Communications: Messaging Apps - 2014-2019

Research and Markets (http://www.researchandmarkets.com/research/k43rhv/the_postsms_war) has announced the addition of the "The Post-SMS War for Mobile Communications: Messaging Apps (2Q 2014)" report to their offering.

Personal communications is increasingly mobile and social; traditional SMS service is now overtaken by new OTT mobile messaging services such as Whatsapp, WeChat, Line, and KakaoTalk. This report examines such messaging apps' versatile business models, their impact on mobile carriers' messaging business, and the prospects of Rich Communications Suites (RCS).

This report provides forecasts of global carriers'messaging service revenue and OTT messaging app revenues from 2014-2019.

Key Topics Covered:

1.0 Report Summary

2.0 Trends in Mobile Messaging

2.1 Growth of Messaging Apps

• Messaging App Landscape
• Drivers of Messaging Apps
• Messaging Apps Features and Functions
• Niche Messaging App Features
• Messaging Apps as Platforms
• Messaging Apps for Enterprises
• Messaging Apps: Consumer Perspectives

2.2 SMS and Messaging Apps: Challenges and Opportunities

• Enterprise and Application to Person (A2P) SMS
• Mobile Messaging Convergence (News - Alert)

2.3 Mobile Operators' Messaging Apps Strategy and Initiatives

• RCSe/joyn
• Mobile Carriers' Messaging Apps
• Mobile Carrier and Messaging Apps Partnerships

3.0 Monetization of Mobile Messaging

• Messaging Apps Business Models and Monetization Strategies
• Monetization Strategies for SMS

4.0 Market Forecasts

• Market Drivers and Barriers
• Forecast Methodology
• Sources of Information
• Messaging Users and Revenue Forecasts

5.0 Market Implications and Recommendations

6.0 Appendix

For more information visit http://www.researchandmarkets.com/research/k43rhv/the_postsms_war

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