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Research and Markets Offers Report: Good Food and Drink and Connected Technology,-2019: A Case Study for the Future of Retailing [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Research and Markets has added the "Good Food and Drink and Connected Technology,-2019: A Case Study for the Future of Retailing" report to its offerings. In a release, Research and Markets noted that report highlights include: Veteran industry analysts David Strom and Ira Brodsky explains how restaurant chains will prosper in today's digital world by getting the most out of connected technology. The report describes how the top restaurant chains are using connected technology to drive sales, promote their brands, engage customers, and provide superior dining experiences. The best (and worst) practices in restaurant websites, social media, mobile apps, online and mobile ordering, and mobile payments are described and dissected. Key Insights -Restaurant Chains' Mobile and Online Revenue Will Triple Within Five Years -Retailing Increasingly Demands Dual Online and Physical Presence, Integrated Marketing -You can't download your dinner, but you will order food, pay checks, and do much more with your smartphone. The new study takes an in-depth look at how restaurant chains are using websites, social media, mobile apps, and self-service tablets to deliver superior customer experiences. The report examines dozens of the top restaurant chains, identifying some of the best and worst examples of how they are using consumer-facing connected technology. The authors make specific recommendations about using digital marketing tools to increase sales, customer retention, and operating efficiency. More information: www.researchandmarkets.com/research/wj94c7/good_food_and ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |