TMCnet News
Research and Markets: Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019Research and Markets (http://www.researchandmarkets.com/research/p2mssm/mobile_marketing) has announced the addition of the "Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019" report to their offering. The overall mobile marketing market size is expected to grow from $4,314.5 million in 2014 to $15,287.4 million in 2019, at an estimated CAGR of 28.8%. Mobile marketing can be understood as any marketing activity that is being carried on a mobile device such as smartphone, tablet among various others. Businesses today look for solutions to best attract, engage, acquire, and retain customers. Mobile marketing market solutions use the right combination of data, insights, and content, and help businesses to deliver the best experience to a consumer at the right time. Increased usage of mobile devices and mobile internet have given the enterprises an innovative, efficient, and cost-effective hannel to market their products and services through various solutions such as Quick Response (QR) codes, Short Message Service (SMS), location-based marketing, push notifications, mobile emails, Multimedia messaging Service (MMS) and in-app messages. These solutions help businesses to run cross-channel marketing campaigns, improve Customer Relationship Management (CRM), and enhance application engagement. This study is done to understand the structure of the mobile marketing ecosystem and is intended to help the mobile marketing software vendors, and service providers to better serve their clients, SMBs, and large enterprises. The overall market size in this study has been defined as the summation of overall spending of SMBs and large enterprises on direct response mobile marketing through SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages. The overall mobile marketing market size has been further segmented into industry verticals which include retail, travel & logistics, automotive, BFSI, telecom & IT, media & entertainment, healthcare, and others such as education; real estate; energy, power & utilities. Key Topics Covered: 1 Introduction 2 Research Methodology 3 Executive Summary 4 Premium Insights 5 Market Overview 6 Industry Trends 7 Mobile Marketing Market, By Solution 8 Mobile Marketing Market, By User Type 9 Mobile Marketing Market, By Industry 10 Geographic Analysis 11 Competitive Landscape 12 Company Profiles
For more information visit http://www.researchandmarkets.com/research/p2mssm/mobile_marketing
|
