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Research and Markets: Indonesia B2C E-Commerce Market 2015
[September 02, 2015]

Research and Markets: Indonesia B2C E-Commerce Market 2015


Research and Markets (http://www.researchandmarkets.com/research/g9ct8x/indonesia_b2c) has announced the addition of the "Indonesia B2C E-Commerce Market 2015" report to their offering.

The fourth most populous country worldwide, Indonesia, ranks in the top 10 global markets by number of Internet users, despite low Internet penetration. Although only a low double-digit share of Internet users in the country makes purchases online, Indonesia is reported to have the potential to become by far the largest of the B2C E-Commerce markets in Southeast Asia, due to anticipated rapid growth.

Indonesia is a mobile first country. Mobile phones were used by the majority of Internet users in Indonesia to access the web in 2014, and were furthermore the device most used by online shoppers to make purchases online. Smartphone penetration is growing, expected to top 100 million users and rank Indonesia among the top 5 countries worldwide by number of smartphone users, within the next three years. Additionally, clothing and other fashion-relted items were the most purchased online product category last year, while the payment method most preferred by online shoppers was bank transfer.



As the E-Commerce landscape evolves in Indonesia, the competition is dominated by marketplaces. The most popular E-Commerce website in Indonesia, Lazada, combined online retailing with the marketplace model and achieved triple-digit growth across Southeast Asia last year. It also attracted additional investment, as did two other marketplaces, Tokopedia and Elevenia. Meanwhile, the two major online classifieds websites in the country, OLX and Berniaga, formed a joint venture under the OLX brand to compete together in the increasingly competitive and booming E-Commerce industry.

Key Questions Answered:


- How large is the B2C E-Commerce Market in Indonesia and what are its prospects?

- How does Indonesia compare to other countries in Southeast Asia and in Asia-Pacific by criteria related to B2C E-Commerce?

- What trends can be observed in the online retail market in Indonesia?

- Who are the largest competitors in this market?

Key Topics Covered:

1. Management Summary

2. Overview and International Comparisons

3. Trends

4. Sales & Shares

5. Internet Users & Online Shoppers

6. Products

7. Payment

8. Delivery

9. Players

- DOKU

- 701Search

- Alibaba

- Amazon

- Berniaga

- Elevenia.co.id

- Facebook (News - Alert)

- Indonetwork.co.id

- Kaskus

- Lazada.co.id

- Naspers

- OL Shop

- OLX Indonesia

- Tokobagus

- Tokopedia

- Zalora.co.id

For more information visit http://www.researchandmarkets.com/research/g9ct8x/indonesia_b2c


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