TMCnet News
Research and Markets: Global Internet Advertising Market 2014-2018 - Leading Vendors are eBay, Facebook, Google, Microsoft & YahooDUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/zzlllh/global_internet) has announced the addition of the "Global Internet Advertising Market 2014-2018" report to their offering. The analysts forecast Global Internet Advertising market to grow at a CAGR of 11.75% over the period 2013-2018 Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. For instance, Yahoo search, AdWords, and Google (News - Alert) AdSense are shown only on relevant web pages. One major trend in this market is localization and geo-targeting. Through an IP address and GPS, advertisers can find out the geographic information of the user and target him/hr accordingly. Cookies also help in narrowing the user's location. According to the report, one of the main drivers in this market is the increase in mobile advertising with the increase in the number of smartphones. Advertisers are increasingly using mobile advertising to market their products because every second person in the world owns a smartphone. Further, the report states that one of the major challenges in this market is the ethical issues relating to unwanted advertorials, contextual links, pop-ups, and pop-unders. The users are concerned about the privacy of their information on the internet. To calculate market size, the report considers the revenue of the following types of advertisement in the market: Key Vendors Other Prominent Vendors Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/zzlllh/global_internet
|
